LONDON, December 20, 2011 /PRNewswire/ --
Although Cyber Boxing Day, 26 December, is historically the busiest online traffic day of the year in the UK, a new online CyberBoxingDay.co.uk/YouGov survey revealed a steep drop in those who plan to browse or shop online for Boxing Day sales from 24 December to 31 December. In 2010, 10% of UK adults online planned to shop online on Christmas Eve, 8% on Christmas Day, 15% on Boxing Day and 29% during Boxing Week (27 December - 31 December). This year, only 7% planned to browse or shop online on Christmas Eve, 5% on Christmas Day, 11% on Boxing Day and just 12% during Boxing Week (27 December - 31 December). The survey also revealed that 11% planned to browse or shop online in 2012 for January Sales.
According to Matthew Cheng, founder of eCoupons.co.uk and CyberBoxingDay.co.uk, "Cyber Boxing Day, 26 December, is the busiest overall online shopping day of the year in the UK behind Cyber Monday. The steep drop in people planning to shop online for Boxing Day sales is an ominous sign for retailers in general. Shoppers can expect stores to start Boxing Day sales early and for aggressive Cyber Boxing Day sales starting 26 December to lure people away from High Street."
Cyber Boxing Day UK spend is expected to be 367.8M GBP. The online Boxing Day spike can be attributed to:
- Aggressive discounting as retailers try to meet 2011 sales goals.
- Saving money before the VAT increase.
- Redemption of Gift Vouchers.
- Cashing in gifts on eBay - the busiest website on Boxing Day.
- Gifts for me.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size for the 2011 survey was 2079 adults. Fieldwork was undertaken between 12th - 14th December 2011. Total sample size for the 2010 survey was 2117 adults. Fieldwork was undertaken between 15th - 17th December 2010. The surveys were carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Complete Survey results can be found on CyberBoxingDay.co.uk