LONDON, Sept. 21, 2017 /PRNewswire/ -- The inventor behind the world's first mouldable glue, Sugru, has today launched a brand new Family-Safe, Skin-Friendly Formula expected to double the brand's presence in retail by the end of 2018.
Sugru's new Family-Safe formula will be available alongside Original Sugru mouldable glue - the major difference being that children as young as eight years old can use it to fix and redesign their things without the need for adult supervision.
Currently more than 6,000 retail outlets stock Original Sugru, most of them operating within the DIY market including retail giants Adeo and Kingfisher Groups. The new Family-Safe Skin-Friendly formula is set to double this, opening up opportunities with new craft, stationery and mass market retailers as well as increasing presence in existing retailers such as Hobbycraft and Rymans in the UK and Target and The Container Store in the US.
Most recently Sugru has been successfully launched in France and South Africa with plans in place to launch in Canada, Australia and New Zealand by the the end of 2017.
Inventor and Sugru CEO, Jane ni Dhulchaointigh comments: "When I first had the idea for Sugru, I imagined this space age rubber that could fix and improve almost anything. I wanted to build a product that was useful in people's day to day lives and would in some way help tackle today's throwaway culture.
"The first step was to make something strong and durable and the second step was to make something everybody could use. The new family-safe formula truly allows us to realise this dream and extending our reach into retail is the only way we can achieve our biggest ambition - to get the next generation fixing and making again."
Originally invented to help people repair and improve things, Jane ni Dhulchaointigh and her team have developed an award-winning patented material that moulds like play dough, sticks to almost anything and turns into a strong flexible rubber overnight. Launched back in 2009, more than 14 million single-use packs have now been sold in over 175 countries and territories worldwide with the company growing an average rate of over 30 per cent year-on-year from 2013 to 2016.
The new product is a direct result of regular investment in the company's future-focused research and development projects, in part made possible with the support of the public via two very successful crowdfunding campaigns. Since 2015 Sugru has raised over £5m from over 4,600 investors breaking two crowdfunding records and winning several awards along the way.
Sugru's new Family-Safe, Skin-Friendly Formula will be available online at Sugru.com priced £6.99 / $12 for a 3 use pack from 20th September.
Notes to Editors
Sugru is the world's first mouldable glue that sticks to almost anything and turns into a strong and flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminium, steel, ceramics, glass, wood and other materials including some plastics and rubbers.
Sugru's advanced silicone technology is waterproof, heat- and cold-resistant, dishwasher-safe, saltwater-proof, UV stable, electrically insulating (up to 24 volts), shock-absorbent, wipe-clean, holds up to 2kg and is removable.
Invented for people looking to create, repair and improve their stuff, it's used by people in over 175 countries. Handy for any number of small DIY projects, Sugru's durable cured properties mean it'll stay strong and securely bonded anywhere from the freezer to a hot shower, from the garden to the great outdoors.
Sugru's name derives from the Irish word for 'play' and is currently available in two formulas:
Sugru Original Formula - ideal for small DIY projects and general fix it solutions for the home and available in 10 different colours.
Sugru Family-Safe, Skin-Friendly Formula - ideal for craft and DIY projects for the whole family and available in 6 different colours.
Both formulas are sold in a 3-pack from £6.99 and an 8-pack from £12.99 and are available from a wide number of retailers as well as online at Sugru.com
Sugru in numbers
● Listed no. 22 in TIME Magazine's Top 50 inventions in the world in 2010 (iPad was no.34)
● 1000's of different uses
● Took 6 years and over 5,000 experiments to invent, launched for sale in 2010
● The first 1,000 packs sold out in 6 hours, 14 million mini-packs have now been sold
● Now used by people in over 175 countries and territories around the world
● Average number of stars given by thousands of amazon reviews - 4.5/5