DUBLIN, Dec. 30, 2014 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/7sm9xl/sugar_honey_and) has announced the addition of the "Sugar, Honey, and Syrups: Caloric Sweetener Trends in the U.S." report to their offering.

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The information in this report is extracted from Packaged Facts' Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition (May 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including less refined sugars, honey, and coconut sugar. Less refined, niche sugars and sweeteners are expected to grow at the expense of commodity sugar, especially white granulated. Economic and environmental sustainability factors are increasingly important to consumer choices about sweeteners, and avoidance of genetically modified foods will likely drive sweetener selection for a growing number of consumers.

Scope of Report

This report strives to estimate and analyze the size, growth rates and composition of the sugar, honey, and caloric sweeteners market in the United States, focusing specifically on the retail market for kitchen and tabletop use while also discussing major trends that are currently impacting or are expected to impact the selection and use of sweeteners for foodservice and industrial use by processors. The retail products and markets covered in this report include sugars, honey, pancake and maple syrup, corn and cane sweeteners, molasses, and other caloric sweeteners that may be considered niche sweeteners such as agave nectar and coconut sugar.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Market Forecast and Opportunities?

Chapter 3: Caloric Sweetener Market Size & Growth

Chapter 4: Marketing and Retailing

Chapter 5: Consumer Attitudes and Behaviors

For more information visit http://www.researchandmarkets.com/research/7sm9xl/sugar_honey_and

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets