ZURICH, January 13, 2011 /PRNewswire/ -- Starting this week, high school or university students can experience a free 3D study abroad adventure by picking up 3D glasses distributed on school campuses by EF Education First. The glasses come with an invitation to watch a unique 3D video at http://www.ef.com/3D.
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In the "Open your world" video, students are treated to a magical 3D adventure in London, New York and other cities around the world. The actual characters, dancers and artists are played by actors, while stereoscopic 3D animations bring surprise situations and magic.
"EF offers study abroad programs that can change young people's lives, a positive experience that teachers in general recommend. But to get this positive message out to the actual students we have to communicate in a way that appeals to young people today. And we hope 3D will grab students' attention," says Mats Ulenius, Marketing Director at EF. "Our wish is of course that students will also want to 'open their world' in real life as well."
Students who haven't found the 3D glasses at their high school or university can order the glasses for free at http://www.ef.com/3D
About EF Education First
EF, the world leader in international education, was established in 1965 with the mission to break down the barriers in language, culture, and geography. With 400 schools and over 15 million students, EF specializes in language schools, academic degrees, educational travel abroad, and cultural exchange. Originally conceived in collaboration with Apple, EF's Efekta(TM) System is the world's most advanced English learning method and is used to power EF's language schools and online English courses at Englishtown.com. In addition to helping 1,200 corporations with English training, EF was the Official Language Training Supplier to the Beijing Olympics and is helping Brazil prepare for the 2014 World Cup.
About the 3D experience
The "Open your world" campaign was produced by EF Education First Ltd. The stereoscopic 3D film and it's creative content was produced by Wreck Creative Studios in collaboration with Important Looking Pirates. Combining 3D graphics with live actors, dancers and mime artists, the video is delivered in ColorCode 3-D. This new patented 3D format can be viewed on any screen using the special glasses distributed by EF.
More about EF: http://www.ef.com
More about Wreck Creative Studios: http://www.wreck.se
More about ColorCode 3-D: http://www.colorcode3d.comhttp://multivu.prnewswire.com/mnr/prne/efeducation/47580/
SOURCE EF Education First Ltd.