-- Josh Martin returns to Strategy Analytics to launch and manage the new research family covering Travel, Health & Fitness and Entertainment

BOSTON, Sept. 16, 2014 /PRNewswire/ -- Strategy Analytics will harness big data from its iOS and Android AppOptix telemetry panel, its robust three+ year old AppTRAX database, other primary and secondary research sources and its industry leading experts to provide real time intelligence and insight.

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Releasing a successful application is costly, does not guarantee revenue growth and demands continued attention well beyond version 1.0. Since January 2013 American Airlines, Delta Airlines and United Airlines have released nearly 50 app updates on iOS alone. Managing a strategy is becoming more arduous by the day. In just the last few months Amazon released the Fire Phone, Google Wear was introduced, Chinese hardware manufacturers OnePlus and Xiaomi have disrupted the hardware market and most recently Apple entered the phablet and wearable space.

By leveraging big data, cutting edge business intelligence tools and a team of experts, Strategy Analytics will help companies successfully achieve the unique goals of their app portfolio. To this end, Strategy Analytics will provide real-time dashboards alongside traditional research and ongoing strategic guidance. Ultimately these tools will provide the necessary guidance for clients to wisely invest in future technology, uncover important partnerships and thrive against competitors.

Josh Martin, Analytics Research Service Director, "Downloads alone are no longer an indication of success. Companies and sectors have unique goals and objectives that apps serve and these services will be crafted to provide insight to achieving these ends. I am focused on building services that hone in on the App Economy 3.0 – a mature market with nuanced trends. We will be using best of breed tools, technology and analysts to ensure our clients have the insight they need when they need it."

Barry Gilbert, Vice President of New Ventures agrees. "Recognizing the dawn of the App Economy 3.0 led us to launch AppOptix earlier this year. The data from our panel of some 2000 Android and iOS users will help to fuel the new Analytics research services. After Josh successfully conceptualized and launched our thriving App Ecosystem Opportunities service, he was the natural choice for leading this important corporate effort. We expect these services to provide a level of insight that will prove invaluable to our clients."

The new services will be launched on a rolling basis with Travel scheduled to launch first in September.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

SOURCE Strategy Analytics