DUBLIN, June 02, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/xmwlqt/strategic) has announced the addition of the "Strategic Analysis of the Global Subcompact SUV and Crossover Market" report to their offering.
The aim of the research is to identify and understand the growth of subcompact SUVs and what this trend means for the industry on a global scale. This research aims to provide a detailed overview and strategic analysis of subcompact SUV and crossover market participants, models, and customers in different regions/geographies.
A direction is provided in terms of forecasts and growth rates for subcompact SUVs and crossovers worldwide and key target regions. An insight on current and future technology trends targeted by this segment of vehicles is highlighted. Target customer types, demographic trends, OEM strategies, competitive benchmarking, competitive factors, market shares, and product portfolio analysis are captured in this research.
OEMs largely target the active lifestyle of consumers over others with subcompact SUVs.
Many subcompact SUVs and crossovers are awaiting sales in both developed and emerging markets because of strong interest in these models among millennials.
When making purchasing decisions, customers prefer an attractive design, combined with new powertrain technologies. This segment meets all the criteria in terms of innovation and investments currently by OEMs.
OEMs in the past assumed that consumers tended to be attracted to subcompact SUVs because of the strategic balance between MSRP and design.
While OEMs were within range in terms of meeting the target MSRP, they were completely off target in terms of vehicle design cues.
Key Topics Covered:
1. Executive Summary
2. Research Scope, Objectives, Background, and Methodology
3. Definitions and Segmentation
4. Introduction to the Subcompact Vehicles Market
5. Subcompact SUV and Crossover Market Overview
6. Subcompact SUV and Crossover Market Forecasts
7. Regional Market Analysis
8. Comparative Benchmarking of the Subcompact SUV and Crossover Market
9. Subcompact SUV and Crossover Demographic
10. Conclusions and Future Outlook
For more information visit http://www.researchandmarkets.com/research/xmwlqt/strategic
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SOURCE Research and Markets