Stonewash: A new Window of Opportunity for Publishers

LONDON, October 30, 2012 /PRNewswire/ --

• Stonewash launched four of the first magazines on Windows 8
• The Stonewash magazine framework allows publishers to rapidly deploy apps to the Windows Store

Renowned magazine app developers STONEWASH developed the Stonewash magazine framework for Windows 8, eventually launching four of the first magazines on Windows 8 Release Preview in May 2012.

Even though Windows 8 only officially launched on Thursday, so far STONEWASH clients' magazine apps have seen over 60,000 downloads - some already outselling their iOS counterparts.

Because the team at STONEWASH has had magazine apps for Windows 8 in development since February and on the store since May, they are now one of the most experienced developers of magazines apps available for Windows 8. Subsequently they are in a unique position to deliver one of the most advanced system for publishers looking to produce professional publications on the highly anticipated OS and, what's more, at a low cost starting from £249 per issue.

"We looked tablet magazine solutions from many companies and chose to work with Stonewash because they clearly had an in-depth understanding of magazine publishing and their solution allows us to create great, immersive editions across multiple platforms cost-effectively without having to repurpose our already intricate magazine layouts. Our editors will be using our beautiful, award-winning magazines as a base to layer in-depth video tutorials, hi-res photo slideshows, social tie-ins, and HTML5-based functionality for everything from ingredient conversions to 360-degree garment demos"

Jason Revzon, SVP, Taunton Interactive

"We are really pleased with how the Stonewash Magazine Framework looks and works on Windows 8," said John Richards, senior director of Windows App Marketing for Microsoft Corp.  "Stonewash took the time to clearly understand the Windows 8 interface and have built a great tool to help magazines launch on Windows 8."

About Stonewash

The founders of Stonewash Ltd began developing the first version of the Stonewash Magazine Framework in 2008. As professional publishers, they knew smartphones would need a user-friendly magazine experience; and understood that just showing a basic, static page wasn't enough. Fast forward 4 years and Stonewash are at the forefront of developing magazine apps for smartphones and tablets, with clients including Lusso, the Taunton stable of magazines and the International Bar Association. Stonewash provide apps that give a great off-the-shelf experience for readers, and come with a superb suite of browser-based production tools where the publishers can upload content, coupled with functionality geared to capturing the reader data advertisers, editors and publishers need.

If you would like more information, comment or high resolution imagery, please call Stonewash on +44(0)203-137-5925, team@stonewash.co.uk