Stella McCartney Store Teams Deliver Next-Generation Clienteling with Proximity's Platform

LONDON, Sept. 8, 2026 /PRNewswire/ -- Stella McCartney has selected Proximity to support its clienteling strategy, with the Proximity app now live across 14 stores in the UK, Italy, France, Spain and the US.

Known for its pioneering approach to luxury fashion and strong customer relationships, Stella McCartney was looking for a more connected way to support store teams and elevate the in-store experience. By bringing customer insights, product information and day-to-day workflows together in a single app, Proximity gives associates the tools they need to deliver more personalised and informed service at every stage of the customer journey.

Store teams can now quickly understand each customer's preferences and purchase history, enabling more relevant conversations and timely follow-up. This creates a smoother, more consistent experience for customers, while helping associates work more efficiently and make every interaction count.

"We are thrilled to be partnering with Stella McCartney, a brand that has consistently challenged convention and redefined what modern luxury can look like," said Cathy McCabe, CEO and Co-Founder of Proximity. "Their commitment to exceptional customer experiences aligns perfectly with our vision. By equipping store teams with the right customer insights, tools and product knowledge at their fingertips, we can help create more meaningful and valuable interactions every day."

The partnership marks another milestone in Proximity's continued growth across the global luxury retail sector, where leading brands use the platform to increase customer loyalty, improve store productivity and deliver more personalised shopping experiences at scale.

About Proximity

Proximity is the ultimate clienteling platform for smart retailers. Combining clienteling, appointments, events, transactions and analytics in a single platform, Proximity helps brands sell more, build loyalty and stay ahead by delivering personalised customer experiences at scale. Clients include leading global retailers such as Graff, Paul Smith, Fortnum & Mason, JOSEPH, Helzberg Diamonds and Max Mara.