GIBRALTAR, October 1, 2012 /PRNewswire/ --
StanJames.com is pleased to announce the launch of a brand new TV advertising campaign which launches on October 1st 2012. Building upon the existing sentiment surrounding the StanJames.com brand, the TV adverts will focus on the relationship between Stan and James, a couple of mates with contrasting personalities and attitudes to betting. The campaign will focus on the strap line "Who are you with?" to illustrate the characterisation of Stan and James, while subtly referencing choice of bookmakers.
In a nutshell, Stan is loud and excitable whereas James is quiet and methodical. Stan bets with his heart, relying on his instincts and emotions to predict his next big win, while James is a statistics man through and through who likes to keep a form book in his back pocket.
StanJames.com's CEO Denis Kelly: "We know at StanJames.com that our key strength lays in our approachable, straight-forward, everyman's brand and product offering. This is exactly what we aim to convey to the betting public with our "Who Are You With?" campaign. The characterisation of Stan & James is the start of a light-hearted and humorous look at the everyday gambling psyche that we're sure our customers will relate to.
"Our brand has been built on basic principles, and one of those is that we try not to take ourselves too seriously. In addition to the thrill of winning, our products are intended to be fun, entertaining and simple to use. We want to reflect that in our television campaign, as we showcase what we have to offer through developing the characters in various scenarios across the campaign."
Ian Buttle, the Creative Director at the creative agency Hôme Advertising, said: "This was a terrific opportunity to take a great betting brand and do something totally different with it. Tapping into the head and heart betting psyche of the punter through our characters Stan and James is something hopefully everyone will relate to. Furthermore, this was perhaps the first and only instance I've actually encouraged a client to display their logo throughout a full advert."
The StanJames.com brand has been at the forefront of Sports Betting since it was founded in 1973.
StanJames.com's mission is for customers to have fun by making betting and gaming easy and accessible. With innovative markets and value prices, StanJames.com has become one of the most acclaimed names within the betting community, pioneering Betting In-Play which has raised the bar across the entire industry.
StanJames.com is licensed by the Gibraltar Government under the Gambling Act 2005 and regulated by the Gibraltar Regulatory Authority.