- Audience Engagement's Impact on Ratings, Revenue, and Web Traffic is a Hot Topic at RadioDays 2014.
DUBLIN, March 25, 2014 /PRNewswire/ -- Over 1,300 of radio's leading sellers, brand managers and content producers from across 60 European countries gathered at Convention Center Dublin on Monday for RadioDays. In a showcase on media industry innovation, LDR Interactive presented its technology and audience engagement solutions to a standing room only crowd.
Daniel Anstandig (CEO, LDR Interactive) began the session by introducing TopicPulse, (http://www.topicpulse.com), a real-time social media monitoring system for newsrooms and content producers. TopicPulse scans social media including Twitter and Facebook, local message boards, comment boards, blogs, and news sources to track trending topics in a local market. TopicPulse tracks local and national topics, trending video, and images. The system then produces a user-friendly, real-time report that newsrooms can use to drive targeted content.
Victor Caballero (VP/ Operations, LDR Interactive), provided insights on world-class radio brands that have embraced LDR's music and mobile platforms (Gruvr, LDR.1, and LDR.Takeover) to transform passive broadcast radio listening into a real time, interactive experience that fully integrates with social media. Caballero explained, "The way broadcasters engage with their listeners today has vastly changed since the telephone and microphone were our only communication channels. Today, there are many more opportunities to engage, and it's our responsibility as broadcasters to address the multimedia landscape with the high level of excellence and community-building mindset that our industry has always owned."
Ian Walker (CEO, OXIS Media and General Manager, JACKfm2 - Oxfordshire) shared his personal experience in launching the new JACKfm2 brand extension in August, 2013. Walker said, "Our goal was to create an interactive mobile experience for listeners. That's why we partnered with LDR. Since we deployed LDR's mobile app and listener engagement platforms at JACKfm2 in Oxfordshire, we've seen an over 90% increase in brand engagement."
Finally, Tracy Gilliam (Director of Sales, LDR Interactive) profiled today's advertising environment related to interactive radio. Gilliam said, "Today's advertisers are clamoring for marketing opportunities that are omni-channel. They want social, mobile, online, and on-air marketing solutions that drive on air awareness in creative, engaging ways. That is perhaps the most compelling reason to create interactive broadcasts." Gilliam and her team have raised over $4 million in non-traditional digital revenue for stations using interactive programming powered by LDR.
SOURCE LDR Interactive