Spreadshirt Ramps Up Internationalization Strategy With Expansion to Brazil

News provided by

Spreadshirt

29 Jul, 2014, 12:30 GMT

RIO DE JANEIRO, July 29, 2014 /PRNewswire/ --

Leading e-commerce platform acquires Brazil's Vitrinepix 

Spreadshirt, the global print-on-demand platform for apparel and accessories, accelerated its international expansion with the acquisition of Brazilian online pioneer Vitrinepix, which will now operate as a Spreadshirt subsidiary.

Headquartered in Rio de Janeiro, Vitrinepix is managed by Viviane Mendes, who founded the company in 2010 and has turned it into the online pioneer for print-on-demand clothing. Thousands of national and international brands, designers and individuals currently offer more than 250,000 different designs on the platform to tens of thousands of users.

With this acquisition Spreadshirt continues to increase its market potential and reach in one of the fastest growing e-commerce markets in the world. "Internationalization and the opening up of new markets to our buyers and sellers is one of our central themes for 2014." says Philip Rooke, CEO at Spreadshirt. "Our partners operate globally. They have customers, clients and fans internationally, including Brazil. This acquisition will enable them to easily market their ideas into this growing and important market."

The expansion into South America also follows recent success in the USA. For now, the site continues to operate under the Vitrinepix brand and domain with Mendes running the operations. Mr. Rooke continues "We are delighted that Viviane Mendes will take the lead of our Brazilian subsidiary, she is an expert in marketing and business development. With Vitrinepix under the Spreadshirt umbrella we have the benefit of a local partner with vast experience in the competitive Brazilian e-commerce market."

General Manager Viviane Mendes adds: "This acquisition is very important not only for Vitrinepix' growth, but to consolidate the whole Brazilian print-on-demand market. With Spreadshirt, we will expand our product portfolio, improve our IT-infrastructure, and open many new possibilities to our partners. In the foreseeable future we will also make larger improvements in production, allowing Spreadshirt orders from Brazil being manufactured locally. We are very pleased to have the leading e-commerce platform guiding us with its global expertise."

Spreadshirt will continue to push its global expansion online too, with the launch of new top level domains in Canada and Australia, expected in quarter three of 2014. The company delivers to its customers and on behalf of its sellers to 200 countries.


About Spreadshirt 

Spreadshirt is one of the world's leading e-commerce platforms for on-demand printing of clothing and accessories. Its customers (individuals, businesses, organizations and teams) can create, buy and sell their ideas on over 180 different products.

The business model includes four areas where sellers and customers can offer or buy a product: Create Your Own, Spreadshirt's and other online market places, white-label online stores and Spreadshirt's fulfillment technology. Spreadshirt's more than 70,000 active sellers include companies such as Otto, Beck's & Doctors without Borders.

Spreadshirt is active in 18 markets and 10 languages and operates five production sites in Germany, Poland, and the USA and Brazil. The company was founded in 2002 and, in 2013, achieved revenue of around 72 million Euros, printed about 3.3 million articles and sent them to more than 40 countries.

Press contact:
 
Eike Sievert
m: eike.sievert@spreadshirt.net
t: +49-341-594-00-5382