Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Spielwarenmesse consolidates its position as sole global industry event

This image opens in the lightbox

News provided by

Spielwarenmesse eG

05 Feb, 2024, 12:51 GMT

Share this article

Share toX

Share this article

Share toX

  • Kidults on the rise: inspiration for the future
  • Powerful sense of community in an ideal atmosphere

NUREMBERG, Germany, Feb. 5, 2024 /PRNewswire/ -- The Spielwarenmesse has succeeded in asserting its unique leading role in the global market. Between 30 January and 3 February, the entire industry came together at the Nuremberg Exhibition Centre for its sole global event of the year. 2,354 exhibitors from 68 countries – an increase of 10% over the previous year – took the opportunity to publicise their trends and new ideas. Alongside the product innovations, a multitude of different networking opportunities and stimulating ideas on the lead theme of Kidults awaited the 57,000 visitors from 125 nations who gathered there.

Continue Reading
This image opens in the lightbox
The Spielwarenmesse successfully asserted its unique leading role on the world market from January 30 to February 3 in Nuremberg.

"The Spielwarenmesse is the one constant to rely on in the current era of the regional and national toy shows working to find their new rhythm," was the view of Helena Perheentupa of US company Wyncor. As a consequence, the importance of the trade event continues to rise. 97% of the exhibitors (2023: 95%) considered participation in Nuremberg to be important or very important. "As the leading trade fair, the Spielwarenmesse is the place where everyone from all over the world meets. You won't find these opportunities anywhere else," declares Ram Ronen of PMI Trading & Enterprise. For the Vice President, the fair is the ideal opportunity to meet up with existing customers and to generate new contacts. "We were able to welcome customers, potential customers and press representatives from all over the world – from New Zealand, Asia, Europe, and the USA to South America – to our stand," adds Paul Heinz Bruder, CEO of Bruder Spielwaren. Andrea Herre of Spin Master International rates visitor quality very highly, too: "We had all the relevant decision-makers and key accounts meeting us at our stand." Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, notes that China, one of the most important consumer markets, was able to re-establish its very high pre-pandemic levels. In addition, central Asian countries (such as Kazakhstan) and Ukraine have acquired a dynamism that compensates to some extent for Russia's absence. The USA, too, which was already showing high potential last year, is among the top 10 countries for visitors.

Overall, more than 90% of exhibitors were satisfied with their participation. "The Spielwarenmesse is the centre of the toy universe!" explains Jennifer McIver of the Wishbone Design Studio. "We can show our novelties to so many countries all in one place. And we discover the latest trends here, too." With its key focal themes, the Spielwarenmesse has once again proved itself to be the initiating force for the sector. "We were particularly interested by the Kidults focus, which we seized on with enthusiasm where new ideas were concerned," says Fischertechnik MD Thomas Bußhart. With its special area 'Life's a Playground – Toys for Kidsters, Kidults & Co.', an international study and expert talks, the Spielwarenmesse highlighted adults as a target group, offering promising new suggestions for the trade. "Renowned exhibitors such as Mattel took up the Kidults theme in a big way. And the market figures from market research company Circana also demonstrate that we've picked up on the spirit of the age," emphasises Christian Ulrich.

In addition, the large number of events taking place during the Spielwarenmesse underlines its global relevance: both the Disney Group's breakfast, which takes place every year, and that of Circana have grown from being European to worldwide events. Licences, moreover, are becoming ever more prominent. The partnerships with the global association Licensing International and with BRANDmate – the B2B event for partnerships, collaboration and licensing – have thus continued to expand. "The LicenseTalks were a perfect opportunity for us to generate new knowledge," says Maria Gunderson from the Flops startup company. The LicenseLounge brought together everyone who is anyone. Licensors such as Paramount, NBCUniversal and Warner Bros. were represented. "At the Spielwarenmesse, all the stakeholders are there," underlines Martina Vierkötter of Haba, for whom winning the ToyAward in the Baby & Infant category was the icing on the cake. "It's a great place to have conversations, it put a noticeable wind into our sails and generated various spontaneous meetings." Winning the ToyAward in the Teenagers & Adults field brought many visitors to the Fizz Creations stand, too. "We're very fortunate to be part of this incredible trade fair," says Caroline Hedges.

Exhibitors' opinions of the supporting programme were every bit as positive as their views on the range of services. For the second RedNight on the Thursday evening, over 100 exhibitors invited interested trade fair visitors directly to their stands. "Personal discussions with customers, networking at the RedNight, which is still in its infancy, and the inspiring atmosphere are all important elements," thinks Waltraud Maria Iden of the Iden Group. Vedes Board Director Julia Graeber was another who spoke in praise of the positive atmosphere: "The Spielwarenmesse is a lively platform for intense discussion – a true class reunion that reflects the warmth and sense of belonging in our industry." Across all five days of the fair, small and mid-sized retailers were as heavily represented as the leading retail groups – which included firms such as Auchan, Amazon, Costco, Müller, Target, Smyths Toys and Walmart.

The degree of personal contact and the networking nature of the fair provided the Spielwarenmesse with opportunities for communication and relationship-building for a wide range of target groups. Those with an interest in games were able to cultivate key contacts on the Friday at the second edition of the Internationale Spieleerfindermesse – Game Inventors Convention. Similarly successful was the second OPEN DAY on the Saturday, for which 3,200 consumers flooded into the model railways hall. "With its diversity, its wide-ranging supporting programme and its unique service, the Spielwarenmesse showed again this year that it continues to be the international meeting point for the sector. The 'Spirit of Play' was in evidence everywhere," concludes Florian Sieber, CEO of the Simba Dickie Group.

84% of exhibitors (2023: 83%) plan to participate in the Spielwarenmesse again. The next edition of the fair takes place between Tuesday 28 January and Saturday 1 February 2025.

Spielwarenmesse®
The trade fair and marketing services provider Spielwarenmesse eG is the organiser of the Spielwarenmesse® – the leading international trade fair for toys, hobbies and leisure. This B2B fair creates a comprehensive communication and ordering platform for national and international exhibitors. Its presentation of innovations and comprehensive overview of the industry offer a valuable pool of information for specialist retailers from around the world, guiding them through the market every year. A new addition for 2022 is the multifunctional platform Spielwarenmesse® Digital, as a complementary service to the Spielwarenmesse. Since 2013, the term Spielwarenmesse® has also been a protected word mark in Germany.

Fair date: Spielwarenmesse®, Tuesday to Saturday, 28 Jan – 1 Feb 2025

Logo - https://mma.prnewswire.com/media/2330029/4529821/SWM_Logo_2024.jpg
Photo - https://mma.prnewswire.com/media/2334037/Spielwarenmesse_2024.jpg

Modal title

Also from this source

From Nuremberg, out into the world: energy-charged Spielwarenmesse generates high spirits in the market

From Nuremberg, out into the world: energy-charged Spielwarenmesse generates high spirits in the market

The Spielwarenmesse is the global meeting point for an entire industry. From 28 January to 1 February 2025, it came together in Nuremberg for the...

Spielwarenmesse recognises outstanding innovations with highly coveted ToyAward

Spielwarenmesse recognises outstanding innovations with highly coveted ToyAward

Day 2 of the Spielwarenmesse started off in celebratory mood as six particularly innovative product ideas were honoured with the highly coveted...

More Releases From This Source

Explore

Toys

Toys

Retail

Retail

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Trade Show News

Trade Show News

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.