Sparkle With Sudocrem on Their 80th Birthday

LONDON, November 4, 2011 /PRNewswire/ --

- With Photo

JEWEL encrusted, discreet and designed by one of the world's most famous jewellery designers - could this be the world's most expensive nappy cream carrier?

The exquisitely crafted £10,000 charm bracelet created from white gold and 24 rubies has been designed by "king of bling" Theo Fennell and will be auctioned off to raise money for the NSPCC.

Sudocrem Antiseptic Healing Cream commissioned the help of Theo - a favourite of Lady Gaga and Elton John, to mark their 80^th birthday.

British Theo said: "I loved the idea of designing something for Sudocrem which appealed to the big baby in me. I hope it raises a huge amount for the NSPCC."

The one of a kind piece, which looks like a mini Sudocrem Antiseptic Healing Cream tub, took craftsmen in Theo's South Kensington workshop three months to make.

Glam mums can bid for the item by visiting Ebay for Charity in the first week of December.

Always read the label

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.