Spa Market Worth USD 211 Billion by 2030, Growing at 6.4% CAGR, Driven by Wellness Tourism and AI-Powered Personalized Treatments, Reports Mordor Intelligence

HYDERABAD, India, Nov. 3, 2025 /PRNewswire/ -- According to Mordor Intelligence, the spa market size is valued at USD 155.25 billion in 2025 and is expected to grow to USD 211.71 billion by 2030, reflecting a 6.4% CAGR. This growth is driven by rising global health awareness, a resurgence in international travel, and the increasing integration of technology into wellness services. Technology investments, such as AI-guided massage robots and cloud-based booking systems, are helping spa operators improve efficiency and offset staffing challenges.

Key Market Drivers

Growth of Experiential Spa Travel in Wellness Tourism

Wellness tourism has become a central part of travel, with more tourists incorporating spa treatments into their trips. This shift is increasing spending, particularly in regions like Asia-Pacific, where wellness travel is flourishing. Spa operators are enhancing their offerings with immersive experiences, blending local healing practices and modern therapies to create unique, high-value travel experiences for visitors.

Health-Focused Spa Services for the Ageing Demographic

As the ageing population grows, more seniors are seeking spas for therapies that help manage chronic pain and stress. Some countries are even covering spa treatments through insurance, recognizing their health benefits. Spa operators are adding medical services like physiotherapy and diagnostics to meet this demand. This shift is driving the spa industry toward more clinical offerings, attracting older consumers seeking wellness and longevity treatments.

Regional Spa Market Dynamics

Europe remains a leader in the spa market, bolstered by Germany's extensive medicinal bath network and France's publicly funded thermal treatment infrastructure. As healthcare policies evolve, spa operators are diversifying into services like hyperbaric oxygen therapy to attract wellness-focused clients.

Asia-Pacific is experiencing rapid spa market expansion, fueled by rising incomes and tourism. China's hot-spring resorts and Japan's blend of tradition and modernity are attracting more visitors, while Southeast Asia capitalizes on medical tourism, offering recovery alongside wellness services.

North America's spa market is evolving through innovative upselling strategies in hotel spas and the expansion of successful franchises like Massage Envy. Unique offerings, such as Canadian wilderness retreats and Mexican thermal springs, diversify the region's appeal to experience-seeking travelers.

Key Market Segments

By Service Type:

• Massage and Body Treatments
• Facials and Skin Care
• Beauty and Grooming (Nails, Hair)
• Hydrotherapy and Thermal/Mineral Springs
• Medical / Medi-Spa Treatments
• Others (Aromatherapy, Reiki)

By Facility Type:

• Day / Club Spas
• Destination and Resort Spas
• Hotel / Cruise-Ship Spas
• Medical Spas
• Thermal and Mineral Spring Facilities

By Booking Channel:

• On-site / Walk-in
• Online and Mobile App Bookings

By End User:

• Women
• Men
• Couples
• Family / Group

By Region:

• North America
• South America
• Asia-Pacific
• Europe
• Middle East & Africa

Overview – Spa Industry

Companies Covered in this Spa Research Report

• Four Seasons Hotels & Resorts
• Marriott International (Heavenly Spa, Remede)
• Mandarin Oriental Hotel Group
• Hilton Worldwide (Eforea)
• Steiner Leisure (OneSpaWorld)
• Minor International (Anantara Spa)
• Accor Hotels (Fairmont & Sofitel Spas)
• Hyatt Corporation (Miraval, Exhale)
• Six Senses Hotels Resorts Spas
• Banyan Tree Holdings
• Canyon Ranch
• Champneys Health Resorts
• Lanserhof Group
• The Red Door by Elizabeth Arden
• Marriott Vacations Worldwide (Spa by JW)
• L'Occitane en Provence Spas
• Hand & Stone Massage and Facial Spa
• Massage Envy
• Planet Beach Spray & Spa
• Hot Springs Resort & Spa
• Shangri-La Hotels & Resorts (Chi Spas)
• ESPA International
• COMO Shambhala
• Nuffield Health Wellbeing & Beauty

Read the detailed industry insights on the Spa Market: https://www.mordorintelligence.com/industry-reports/spa-market?utm_source=prnewswire

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