Sound United Inks Distribution Deal with Aqipa to Grow Polk Audio and Definitive Technology's European Footprint
-- Partnership Will Expand Availability of the High Performance Audio Brands' Latest Audio Solutions in Germany, Austria and Switzerland
VISTA, California, May 26, 2015 /PRNewswire/ -- Sound United, a division of DEI Holdings, Inc., parent Company to Polk, Definitive Technology and BOOM by Polk, today announced an agreement with Aqipa for the distribution of Polk, Definitive Technology and Boom by Polk audio products in Germany, Austria and Switzerland. Aqipa is a leading Austrian wholesale company with over 25 years of experience distributing lifestyle accessories in the consumer electronics industry. The partnership will continue to grow Sound United's business internationally, bringing both brands' wireless music systems, personal audio, gaming audio and sound bar lines to consumers in these markets.
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"We are extremely proud to have forged a strategic partnership with the team at Aqipa," said Blair Tripodi, President of International, Sound United. "They are a world-class operation with a robust portfolio of established brands, distribution expertise and strong relationships in the Germany, Austria, Spain and Switzerland markets. As we look at the continued globalization of Sound United's audio brands, Aqipa will play an integral role in assisting our brands in localizing our messages and branding."
Definitive Technology, a leader in offering high-end loudspeaker solutions, is known for combining precision sound with iconic design. Products feature a refined, sleek aesthetic and deliver a multidimensional, high-fidelity listening experience to discriminating sound enthusiasts.
Polk is an award winning designer and manufacturer of high-performance audio products. With more than 40 years of sound, engineering and design expertise, Polk products combine rich, balanced sound and a classic aesthetic, providing audio solutions that are accessible to everyone.
"Polk and Definitive Technology are leading U.S. loudspeaker companies celebrated by many for product excellence," said Christian Trapl, CEO of Aqipa. "These brands perfectly complement our growing portfolio of lifestyle consumer electronic accessories, and we look forward to bringing their best-in-class audio solutions to the growing and demanding audio market in Europe."
Aqipa will begin distributing selected Polk and Definitive Technology products in Germany, Austria and Switzerland in May.
About Aqipa GmbH
The company Aqipa Gear Guru was founded in Austria in 1990 and today is serving with direct salesforce the German, Austrian, Swiss and Spanish market for a total of more than 3500 retailers and e-tailers. The Aqipa portfolio includes innovative lifestyle premium brands you have to have in the world of Consumer Electronics: B&O PLAY, Beats, Monster, TDK, Case Logic, Thule, Runtastic, SOL REPUBLIC, Burton, Xtrememac, Libratone uvm.
About Sound United
Sound United, a division of DEI Holdings, curates a diverse portfolio of audio brands including Polk, an audio brand with more than 40 years of experience pioneering high-quality personal audio; Definitive Technology, a 25-year veteran in the high-end home audio space; and BOOM by Polk, a portable audio brand targeting the youthful action-sports oriented consumer. To learn more about Sound United and its brands, visit www.soundunited.com.
About Polk
Polk (www.polkaudio.com) is an award-winning designer of high-performance audio products and the largest audio brand of Sound United. Founded in 1972, Polk is the market share leader in premium home theater speakers in North America, and is a leading manufacturer of sound bars, headphones, wireless speakers, mobile and marine speakers and amplifiers, and other high-performance audio products. For more information on Sound United and its brands, visit www.soundunited.com. All trademarks are the property of their respective owners.
About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive Technology retailer visit www.definitivetech.com, or call us at (800) 228-7148 (USA and Canada). Outside of North America, call +1 (410) 363-7148. For more information about Definitive Technology please visit http://www.definitivetech.com; for Sound United http://www.soundunited.com.
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