Sound United Expands Audio Presence Into Europe With Debut at IFA 2013

BERLIN, August 26, 2013 /PRNewswire/ --

Sound United, parent company to Polk Audio, Definitive Technology and BOOM is expanding its international distribution and will be participating for the first time at the IFA Global Press Conference in Berlin. The Sound United family of audio brands includes Definitive Technology, a 25-year veteran in the high-end home audio space; Polk audio, the largest US loudspeaker manufacturer ; and BOOM, a personal audio brand targeting the youth action-sports consumer. Sound United will be located in Hall 3.2/205, showcasing a wide range of products for audiophiles, movie lovers and gamers.

Each brand will bring a strong presence to IFA's global audience, demoing key products and new innovations that highlight the brand's distinctive personality and reflect the company's overall commitment to providing an unmatched sound experience and superior quality.

"The Sound United portfolio is built on decades of audio engineering expertise and deep-rooted category understanding," said Kevin Duffy, president of Sound United.  "Each brand delivers a unique listening experience to address the needs, expectations and lifestyle of different consumers and IFA is the perfect platform to introduce our products to an international audience of consumers."

Definitive Technology's highly-refined, purposeful aesthetic will be on display through an array of products including the Sound Cylinder Bluetooth speaker and SoloCinema Studio sound bar, all of which provide discriminating sound enthusiasts with a multidimensional, high-fidelity listening experience.

Polk will deliver a transformative audio experience via its crafted products which marry a timeless era of music and modern approach to entertainment. On hand at IFA, will be the Polk Heritage Collection of headphones and wireless speakers. They boast a vintage aesthetic that make the products instant classics in their category. Polk will also display its recently-announced products for the Microsoft Xbox One and Xbox 360 partnership available this fall. Designed in collaboration with Microsoft and custom-engineered to immerse gamers in the virtual worlds, products include the N1 sound bar for Xbox One, 4 Shot headphones for Xbox One, and the Melee headphones for Xbox 360.

Rounding out Sound United's presence at IFA will be products from BOOM - a brand committed to developing products for the culture of renegades, from extreme sports fanatics to underground musicians. The Urchin Bluetooth speaker and Rogue headphones feature rugged, ready for anything (r4A) designs that are ready to deliver quality audio at a moment's notice and designed for listeners who prefer an in-the-moment solution.

For more information, please visit http://www.soundunited.com or stop by Hall 3.2/205 during IFA to check out all that Sound United have to offer.

For International Press Inquiries:
Good Relations MMK
Baerbel_Pinkernell@mmk-pr.de
Phone +49(0)40-31804-114

For U.S. Press Inquiries:
Formula
soundunited@formulapr.com
+1-619-234-0345