LONDON, January 25, 2012 /PRNewswire/ --
Simon Cowell's Syco Entertainment partner with Jada Pinkett-Smith and Will Smith's Overbrook Entertainment on the development and launch of a live, new international TV format to find the world's greatest DJs.
This new format has already been developed and will be co-produced by Syco and Overbrook. The show will capture the incredible rise of the DJ phenomena. It has been in development for over a year and Syco, OE and Sony Pictures Television will soon announce their broadcast partners in both the US and the UK.
Simon Cowell said: "We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJ's are the new rock stars, it feels like the right time to make this show."
"This show will comb the world to find a new breed of talent," said Jada Pinkett-Smith, "I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family.
"We are thrilled to be working with Simon Cowell and our partners at Overbrook on what we know will be a tremendously successful global format," said Andrea Wong, President of International Production for Sony Pictures Television.
Notes to editors:
Syco Entertainment is a joint venture between Simon Cowell and Sony Music Entertainment.
SYCO TV co-produces The X Factor and Got Talent. Local versions of The X Factor format air in over 45 countries and The X Factor (USA) is broadcast in 162 countries. Artists launched through The X Factor series globally have sold over 100 million records achieving more than 110 No 1's; 270 Top 10 and 510 Top 50 records.
Local versions of the Got Talent format air in more than 50 countries and America's Got Talent is broadcast in 125 countries.
Overbrook Entertainment, founded by partners James Lassiter and Will Smith, is committed to offering the highest quality entertainment focused in film and television and has produced a diverse slate of both critically acclaimed and blockbuster feature films, which have generated more than $2.5 billion dollars in worldwide box office receipts and even more in home video sales. Some of Overbrook's most successful films include Ali, Hitch, Pursuit of Happyness, I Am Legend, Hancock, Secret Lives of Bees, and most recently The Karate Kid.
SOURCE Syco Entertainment