FRANKFURT, Germany, Nov. 23, 2016 /PRNewswire/ -- News Suite, Sony's news app for mobile & tablets, is rolling out brand partnerships in the UK, allowing advertisers to interact with its users.
The app has 50 million global installs across 70 countries, out of which 4 million installs are in the UK. Users consume content that is aggregated from thousands of publishers including The BBC, The Telegraph, The DailyMail, and The Huffington Post.
News Suite is pre-installed on all Xperia smartphones and tablets and is also available for use on all Android devices via Google Play, with an iOS version planned to be available shortly.
The app's algorithm allows users to receive both breaking news under the "News" channel, as well as news that is relevant to their specific areas of interest under their "My Feeds" channel. That creates a personal content consumption experience which enhances user engagement rates.
News Suite is widely used by ABC1's male audience. Brands that have advertised in News Suite in other territories have indicated achieving above benchmark engagements, click throughs and acquisition rates.
News Suite features provide brands with four types of ad placements:
- Sponsored news channels
- Sponsored content
- Clickable in-feed native ads
- Push notifications to advertorial
News Suite Official Site
For advertising and content collaboration, please view our Media Guide or contact:
HAKUHODO Deutschland GmbH
SOURCE Sony Network Communications Inc