-- Longest Running Science Fiction TV Series Gets Virtual and Social Twist

LONDON, March 25, 2013 /PRNewswire/ -- Sony DADC New Media Solutions' interactive development group, LOOT Entertainment, and BBC Worldwide's Digital Partnerships team have joined forces to bring Doctor Who to life like never before by creating a social gaming and commerce environment inside PlayStation®Home.  Available to more than 31 million PlayStation®Home users across the globe on March 27th, the Doctor Who on PlayStation®Home experience will immerse gamers in the world of Doctor Who by allowing fans to interact with iconic elements, explore and customize environments, and watch content from the popular television series in a social atmosphere.

(Photo:  http://photos.prnewswire.com/prnh/20130325/NY82252-a )
(Photo:  http://photos.prnewswire.com/prnh/20130325/NY82252-b )

Doctor Who fans can enjoy dynamic features based on the show's most popular characters and scenery, such as the Eleventh Doctor and River Song costumes, and a TARDIS- themed private space and clubhouse. Users can also visit the Doctor Who-themed LOOT Space Station Theater for additional video content from BBC Worldwide and shop for Doctor Who items - both virtual and real - via LOOT's Entertainment on Demand system.

"We're really excited to be bringing this much-loved series to social and virtual worlds," said Simon Hutson, senior vice president digital development at BBC Worldwide. "Discovering new ways to engage with our fans is incredibly important to us, especially as we approach Doctor Who's 50^th year."

"We are committed to preserving the spirit and aesthetic of Doctor Who while introducing this historic franchise to PlayStation®Home," said David Sterling, vice president of business development, LOOT Entertainment. "It's the same Doctor Who millions have loved for almost 50 years—with a virtual, interactive, and social twist."

In celebration of the series' 50^th Anniversary, additional Doctor Who themed virtual goods, environments and social experiences will be added to Doctor Who on PlayStation®Home throughout 2013.  For a sneak peek into the Doctor Who experience visit: http://youtu.be/kUOK1dY3y0A and http://www.youtube.com/watch?v=vQ9aZf-ihEs

About Sony DADC New Media Solutions

Sony DADC New Media Solutions provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today's digital media businesses and the audiences they serve. For more information, please visit newmedia.sonydadc.com.

About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC's assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview

From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.

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SOURCE Sony DADC New Media Solutions