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Socialbakers Launches the First Specialized Tool for Measuring Social Media Support at Euro 2016


News provided by

Socialbakers

23 Jun, 2016, 14:45 BST

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PRAGUE, June 23, 2016 /PRNewswire/ --

Does the Fans' Social Media Cheering Help the Teams Win Their Next Match?

Socialbakers, the world's leading social media analytics provider, launched the Cheermeter today for the national football teams participating in the UEFA Euro 2016 Championship. The Cheermeter is the first free analytics tool that measures the level of support teams receive from their fans on social media.

"Our initial research suggests a traceable correlation between the level of support that each national team receives from its fans, and the team's chances to win in their next Euro 2016 match" - said Michaela Branova, Data Analyst at Socialbakers.

The Cheermeter allows you to easily receive social media interactivity data for each team and match, updated minute-by-minute. The information is visualized in a comprehensible and vivid format, and is available to anyone. The Cheermeter monitors the four major social media networks most actively used by the national teams and their supporters - Facebook, Twitter, YouTube and Instagram.

"As the global leader in social media analytics, we have built a business around passion, data and science. The European Championship is an event where all these elements converge and fascinate millions of people. Through social media, every fan can participate in the Championship and make their voice heard. Through our unique dataset and technology, we can help record every voice and show how, together, they make their team strong." - said Robert Lang, CEO of Socialbakers.

Cheermeter is available for free at http://www.socialbakers.com/euro2016.

For additional information, please contact press@socialbakers.com.

About Socialbakers 

Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers' suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011. For more information, visit http://www.socialbakers.com.

SOURCE Socialbakers

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