Social TV (8th edition): Comprehensive Analysis of the Social TV Market

DUBLIN, Dec. 08, 2014 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/fblk26/social_tv_8th) has announced the addition of the "Social TV (8th edition): Comprehensive Analysis of the Social TV Market" report to their offering.

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Discover the new Social TV landscape and how new entrants are challenging Twitter and Facebook, ramping up competition and transforming the Social TV market.

This report is a comprehensive survey of the Social TV sector, published twice-yearly since 2010. It provides the full context for understanding Social TV:

• The battle for Social TV dominance between Twitter, Facebook and their new rivals
• Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
• Broadcasters, producers and pay-TV operators - executing Social TV strategies to drive audience tune-in and engagement to boost ratings
• Innovation in Social TV formats and integrating social with TV programming
• The dynamic relationship between TV sports and social media
• How advertisers are embracing new opportunities to incorporate social into TV ad campaigns

Report details: 229 pages of analysis, with 100 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as Beamly, ConnecTV, Shazam and Viggle.

Who is this report for?

• Television, advertising, telecoms, technology and social media professionals, to stay current with the fast-moving and complex Social TV market.
• Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.

Buyers include international blue-chip companies in broadcasting, advertising and TV technology, such as BSkyB, Discovery Communications, TF1, MTV, Havas, Kantar Media, Irdeto, NDS, Philips, Sharp and Samsung.

The most comprehensive report on this dynamic and highly competitive market.

Key Topics Covered:

EXECUTIVE SUMMARY

1 THE NEW SOCIAL TV LANDSCAPE - INCREASING COMPETITION

2. BUZZFEED OFFERS SOCIAL TUNE-IN FOR BROADCASTERS AND SOCIAL NEWS

3. TUMBLR, SNAPCHAT AND PINTEREST PARTNER WITH TELEVISION

4. BROADCASTERS ADOPT FACEBOOK'S INSTAGRAM

5. TV PRODUCTION: SOCIAL INTEGRATION AND AUDIENCE PARTICIPATION

6. INTENSE RIVALRY OVER SOCIAL TV

7. RESEARCH ON TWITTER AND FACEBOOK AS SOCIAL TV INFLUENCERS

8. TWITTER'S SOCIAL TV STRATEGY

9. FACEBOOK'S SOCIAL TV STRATEGY

10. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER

11. CRITIQUES OF SOCIAL TV

12. RISK FACTORS FOR SOCIAL TV

13. BROADCASTERS BOOST TV RATINGS AND REVENUE

14. SOCIAL MARKETING OF TV SHOWS AND CHANNELS

15. BROADCASTER APPS AND INTEGRATING SOCIAL TV

16. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES

17. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA

18. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION

19. MICROSOFT AND APPLE AS SOCIAL TV INNOVATORS

20. TELEVISION ADVERTISING, TWITTER AND FACEBOOK

21. SUPER BOWL SOCIAL TV ADVERTISING CAMPAIGNS

22. SOCIAL TV ANALYTICS FOR SUPER BOWL COMMERCIALS

23. INNOVATION IN SOCIAL TV AND MULTISCREEN ADVERTISING

24. THE DYNAMIC RELATIONSHIP BETWEEN TV SPORTS AND SOCIAL MEDIA

26. THE 2014 SOCHI WINTER OLYMPICS

27. THE 2012 LONDON OLYMPICS

28. THE 2010 VANCOUVER WINTER OLYMPICS

29. THE 2014 SUPER BOWL

30. COMPANY PROFILES OF SOCIAL TV PROVIDERS

Companies Mentioned:

• A&E
• ABC
• AMC
• AT&T U-Verse
• Advertising
• Arktan
• Audi
• BBC
• BET
• Beamly (formerly Zeebox)
• Bluefin Labs
• Bravo
• Broadcasting
• Budweiser
• BuzzFeed
• CBS
• Channel 4
• Coca-Cola
• Comcast
• ConnecTV
• Cox Communications
• Digital media
• Discovery Networks
• Dish Network
• Doritos
• Ex Machina
• Facebook
• Fanatix
• Fox Broadcasting
• FremantleMedia
• HBO
• ITV
• Internet
• Kraft Foods
• Kwarter
• Lexus
• Lincoln
• MTV
• Mediametrie
• Mercedes-Benz
• Mobile
• NBCU
• Nielsen and NM Incite
• Pay-TV platform operators
• Pepsi
• Red Bull
• Rimmel
• SecondSync
• Shazam
• Showtime
• SnappyTV
• Social media
• Social networks
• SocialSamba
• Syfy
• TF1
• TOK.tv
• TV distribution
• TV production
• TVplus
• Technology
• Telemundo
• Television
• Thuuz
• Tomorrowish
• Toyota
• Trendrr
• Tumblr
• Turner Broadcasting
• Twitter
• USA Network
• Univision
• VW Golf
• Verizon FiOS TV
• Viacom
• Viggle
• i.TV and tvtag (formerly GetGlue)
• iPowow.com

For more information visit http://www.researchandmarkets.com/research/fblk26/social_tv_8th

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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