LAGE MIERDE, The Netherlands, April 15, 2013 /PRNewswire/ --
The BuddyBuy platform has been selected by the Tickethour Group and BrandScreen Interactive. Both will use BuddyBuy to create and deliver promotional campaigns that can spread through social media channels such as Facebook, Twitter, Google+ and LinkedIn by harnessing the friendship groups of their key customers. BrandScreen Interactive is a joint initiative of Inqubative, specialist in new media video architecture, and a number of leading global providers of digital signage solutions. Tickethour Group is an international organization that handles the sale of tickets for events, including concerts, sports and cultural events and theatre shows, in Greece, United Kingdom, Norway, Qatar, Cyprus, USA and the Netherlands.
Both organisations anticipate that BuddyBuy will give them a more rapid and efficient spread of their promotional, marketing and sales initiatives and will deliver better conversion rates than traditional methods. In addition, BuddyBuy delivers powerful data which will greatly enhance their understanding of key customers, their respective social networks and the relevance to deploy them as a brand advocates.
According to Stefanos Kakarantzas, CEO & Partner Tickethour Group, BuddyBuy can support the promotion of events through social media in a quick and effective way in countries where Tickethour is active. "With BuddyBuy, promotions are easy to create and the results are clearly measurable. A big advantage is that BuddyBuy is widely available through various social media like Facebook, Twitter, LinkedIn and Google+, but also supports traditional interaction such as email."
This fits perfectly with the key attributes of the Tickethour solutions which are designed to adapt to the brand and strategy of their clients rather than enforcing a rigid approach as with other ticketing solutions. Tickethour already utilises the latest technological developments in the field of E-commerce, Mobile Phone ticketing and Print@home tickets and the BuddyBuy platform now gives them the latest in social media integration.
"The link with BuddyBuy is very important to BrandScreen Interactive", says John Goedegebuure, spokesman for BrandScreen Interactive, "because we can now provide our business customers with additional promotional capability easily and facilitate their return on investment significantly. Thanks to the various applications that BrandScreen Interactive provides, the consumer brand experience can be expanded both in time and location. Our digital displays are therefore the de facto start of the 'customer journey'. Multiple online / offline strategies and campaigns can be developed and because of the integration with BuddyBuy, we are able to further support and expand brand interaction through social media."
BuddyBuy: effective actions "The deployment of BuddyBuy by Tickethour and BrandScreen underlines the importance of direct social media campaigns in all areas", says Michel de Beer, on behalf of BuddyBuy.
"The applications for BuddyBuy are practically unlimited and we are seeing great uptake in all areas from traditional retailing through to live venues. Promotions can be created and managed easily through the cloud based portal and so customers can make it work for them almost immediately. And through the reporting dashboard the whole journey of the vouchers from first launch to redemption can be tracked."
About Tickethour Group
Tickethour Group (http://www.Tickethour.com) provides a total solution for ticketing for both large and small organisations in the sports, leisure and event industry. The investment for the customer is limited to a minimum. Tickethour Group was started in 2005 by the management team that was responsible for the ticketing operations of the Olympics that year.
The Tickethour solutions are designed to adapt to the brand and strategy of their clients rather than enforcing a rigid approach as with other ticketing solutions. Tickethour already utilises the latest technological developments in the field of E-commerce, Mobile Phone ticketing and Print@home tickets
About BrandScreen Interactive
BrandScreen Interactive is a digital signage solution recently launched by Inqubative and partners. The initial BrandScreen concept is enriched with a wide range of interactive applications. Inqubative (http://www.inqubative.com) approaches video design concepts from an architectural perspective, always optimising market perception and consumer experience. The solution already boasts a large number of screens installed both nationally and abroad. Key partnerships with Intel, Harris Broadcast and Luminis enable the digital BrandScreen Interactive screens to connect to the audience's mobile devices and to create targeted 'on-the-spot' interaction and product offerings, resulting in a lasting ability for brands and locations to engage with customers.
BuddyBuy is a unique social marketing solution that enables organisations to mobilise loyal customers, partners and customers as digital ambassadors for the brand, the organisation or a specific product through social communication. Through BuddyBuy, initiatives such as promotions, newsletters and surveys can easily and quickly be shared through social media such as Facebook, Twitter, LinkedIn and Google+. These initiatives are broadcast to the social channels and picked up by their loyal customers who share them with their own friendship network. In this way, BuddyBuy creates rapid expansion of the customer base without creating unwanted spam and viral junk. More information: http://www.buddybuy.eu