NEW YORK, June 18, 2015 /PRNewswire/ -- While it should come as no surprise that social media has risen to become a powerful branding tool for small businesses, marketers often wonder if the rewards outweigh the challenges, and if so, how can you maintain your efforts with the limited resources at hand?
PR Newswire's Small Business PR Toolkit contributing author, Penny Sansevieri, understands the demands of managing various social media platforms and in her latest post suggest eight ways to manage these online channels in order to ensure they are continuing to benefit your business.
- Reevaluate. It sounds simple enough, but really is the first step in determining what is and what is not working with your social media efforts. Sansevieri suggests checking engagement metrics to uncover if your message is getting to the right people on the right platforms.
- Headlines. It's almost impossible to stay on top of everything that is happening in your market, so Sansevieri proposes that you diligently scan headlines each morning. She advises that you should read what spikes your interest and skip over anything else that doesn't.
- Media alerts. There are several social media monitoring services that can tell you what is being said about you and where they are saying it. Ensure your keywords are specific as possible and not too general for your industry, and as the marketplace changes, continue to modify your keywords as well.
- Time limitations. Sansevieri suggests limiting your social media efforts to two blocks of time; one in the morning and one in the evening before you wrap up your day. Constantly monitoring your various social media platforms can be a waste of time that you can invest elsewhere.
To read the remaining four suggestions for better social media management, read Sansevieri's post here: http://bit.ly/1fjKgUA.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Director, Strategic Channels
SOURCE PR Newswire Association LLC