NEW YORK, February 28, 2011 /PRNewswire/ --
SnS Design, a woman-owned and operated global design consultancy, has been commissioned to work with Haier America to design a new line of Amana portable air conditioners. The Amana brand is licensed by Haier for room air conditioning, portable air conditioning, and dehumidification. "Rather than proceed with just a cosmetic redesign, we provided deep insights into home design trends and human factors, that ultimately yielded industry leading product design solutions," said Nisha Sawhney, CEO of SnS Design.
The barrier free Braille MagnaClik(R) remote control is an industry first feature, and differentiated the Amana brand with retail buyers. SnS Design empowered the Amana portable AC brand for substantial sales growth in 2011, enabling Haier to gain sales with select retailers, such as Costco.
"While there are many design firms offering product development services, it takes a partnering philosophy to navigate the tollgates associated with licensed product development projects," said Sawhney. She added that corporate product and brand managers are faced with challenges such as implementation of brand guidelines as they relate to logos, products, packaging, use and care guides, catalogs, advertising, and sales tool development.
SnS design understands that in addition to design innovation, they play an important role in collaborating with, and supporting their clients, for every step of the licensing process. "From concept-to-commercialization, SnS Design is sensitive to the everyday challenges that companies face in optimizing time-to-market product development cycles for licensed brands," says Andy Ziegler, Senior Brand Marketing Manager, Haier. "In addition to offering superior product design, packaging, and branding services, SnS Design offers value added services such as complimentary market trend research and competitive landscape analysis of price and features....services other design firms charge for," added Ziegler.
SnS Design is a woman-owned and operated global design consultancy with offices in New York City and India. The firm CEO, Nisha Sawhney, holds a bachelor's degree in architecture and a master's degree in industrial design. The firm has successfully partnered with LG, Haier, Amcor, Amana, Edi-Baur AG and Ikan to bring innovative product design solutions to markets in Europe, North America, Asia and Latin America. SnS is committed to exploring eco-friendly design solutions, manufacturing efficiencies, and smart sustainable harvesting of global resources. For photo and more information visit: http://snsdesign.com/Nisha_Sawhney_SnS_Design_Amana_Portable_Air_Conditioner_Braille.html
SOURCE SnS Design