LONDON and DUBAI, UAE, May 6, 2015 /PRNewswire/ --
Safe 'N' Beautiful 'Nail Wash Off' Wudhu-friendly nail polishes set to be available in retail outlets across Europe, MENA and the US. Collection to be showcased at 20th edition of Beautyworld Middle East, Dubai.
Safe 'N' Beautiful, the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of Wudhu-friendly premium nail polishes. The 'six-free' formula polishes are water-based, water-permeable and removable by mildly rubbing nails with soap and water. The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products.
The collection has seen a surge in popularity driven by enthusiastic coverage and reviews on social media and online forums from a wide range of women including Muslim beauty bloggers, who commend not only the salon-quality finish but also halal compliance as they are free of harmful chemicals & allergens, alcohol and animal ingredients and testing.
And crucially for Muslim women, the products are Wudhu-friendly, providing ease of application and removal for women who wish to fully remove even water-permeable nail polish prior to prayer. To meet the growing demand Safe 'N Beautiful is actively seeking distributors in key markets including the UAE, Gulf region and the US.
SʹNʹB Nail Wash Off also appeals to expectant mothers who wish to protect the well-being of their growing baby by avoiding chemically formulated polish and removers during pregnancy. And for women whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees, SʹNʹB Wash Off enables quick and effective removal prior to work without need for harsh removers.
"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."
The collection features a wide palette of richly pigmented shades to suit all skin tones. From jewel tones to vibrant summer hues and an on trend 'Naturel' collection featuring pale buff and beige tones, there are colours to suit all moods and occasions. For a longer lasting finish SʹNʹB provides a water-based topcoat.
As with the Snails (Safe Nails) range for children, the water-based formulation is quick-drying and easily removable from clothes and furnishings. Application touch-ups are easily achieved with just water and a cotton bud.
The full collection along with the Snails range for children will be showcased at the 20th Beautyworld Middle East Dubai, the premier trade and networking event for beauty products and wellness, May 26-28, at stand 1E28.
Motivated by her concern about the chemical compositions of traditional nail polishes and removers, Jeanette Sklivanou founded Safe 'N' Beautiful LC in 2012 with the aim of providing her children and the marketplace with a safer alternative to traditionally formulated nail polishes.
Both Snails (Safe Nails) polishes for children and SʹNʹB Nail Wash Off luxury range are composed entirely from 100% water-based ingredients and wash off with soap and water without the need for harsh chemical removers.
Jeanette Sklivanou was recently awarded one of the "40 under 40's" most successful business people in Greece accolades. Further awards include the prestigious Greek Exports Award in the New Export Business category in honour of its successes for both the eco-friendly Snails signature line of polishes and SʹNʹB Wash Off luxury range for women and a 2015 Tillywig Parents' Favorite Products Award.
Snails and SʹNʹB Wash Off are available online and across 40 countries in select salons, boutique stores, duty free outlets and wider retail locations.
For retailers and distributors:
T: +30-210-9590522 | Fax: +30-210-9400172
For media inquiries:
T: +44(0)1625-502545 | M: +44(0)7729-501-369
SOURCE Safe ‘N’ Beautiful