Smesauda.com - India's First SME Supermarket Forays Into Industrial Products

NEW DELHI, November 29, 2012 /PRNewswire/ --

After seeing robust growth in its existing business products & services category, India's first SME supermarket smesauda.com is now ready to launch deals and discounts in the industrial products division. The initial product category will include general use industrial products which small businesses can now buy online conveniently at low prices.

The industrial products range will include pumps, induction motors, power tools, cutting tools, lubricants, generators, testing instruments, packaging material, bearings and electrical accessories for now. Smesauda brings together a wide assortment of such products by the process of not just filtration through quality, but also the sales and service support of the manufacturer. These products are manufactured by many local and branded players with varying quality and assortment.

Mr. Priyankar Baid, Founder of www.smesauda.com said, "Since its inception, Smesauda has witnessed tremendous growth in terms of its membership (20,000 plus members), sales and product range (over 50 categories). The key reason to launch industrial products is the large yet untapped market for organized retail of these products. As most SMEs in India either fall under the manufacturing or allied sectors and have a consistent need to buy these products, we expect good demand for this range of products."

Smesauda envisions the small businesses in tier 2 and tier 3 cities to benefit the most through this launch. Access, price, ease of finding everything under one roof and guided purchases will help SME's across India. Smesauda will also be launching industry specific products over the next few months.

About Smesauda:

Smesauda is a revolutionary online platform for small and medium enterprises (SMEs) in India. Smesauda leverages the collective buying potential of SMEs to provide its members unparalleled discounts and wholesale rates across more than 50 categories in products and services. One of the key USPs of Smesauda is the expansive list of product & service categories that the site covers, most of which have never been sold online before. 

Primary Media Contact: Priyanka Jain, pjain@smesauda.com, 91-9910962912