LONDON, December 1, 2014 /PRNewswire/ --
Avoid a Mobile 'Nightmare Before Christmas' Through Tapping into the Mobile Experience
SmartFocus, the leading innovator of contextualised mobile marketing technology, today announced that it is releasing data and sharing insights on the most effective ways for retailers to maximise Christmas campaigns through last-minute mobile marketing tips.
With 1.75 billion people worldwide now owning a smartphone and eCommerce traffic on mobile devices having surpassed desktops for the first time, businesses may have an unprecedented opportunity this Christmas to reach consumers through even more relevant, powerful channels than ever before. Marketing campaigns based on consumer browsing behaviour for example, can result in up to 10 times higher conversion rates than standard promotional campaigns.
SmartFocus gives retailers and marketers the capabilities to contextualise each customer visit - both online and in-store - and create sales opportunities through beacons, social listening, data insight and email. SmartFocus' marketing technology responds to consumer behaviour in real-time based on location information, history, preferences, and the customer's unique persona, creating a marketing experience that adapts to each customer as an individual.
SmartFocus' data and survey results will be shared in its "7 Mobile Christmas Marketing Tips" eGuide and "How to Win at mCommerce This Christmas" eBook. It also offers a multitude of valuable resources for anyone who wants to gain some insight and quick strategies for creating an easy-to-implement mobile marketing campaign in time to boost holiday sales.
"Companies that want to achieve mobile success this Christmas need to think about how to deliver relevant, tailored content to their customers, and it's not too late to make sure this is in place" says Jess Stephens, CMO of SmartFocus. On average, email recipients using a mobile device take only two to five seconds to decide if the email is worth a closer look. "It's crucial for retailers to make sure that their content is reaching consumers in a way that grabs their attention and speaks to them as individuals."
SmartFocus' "7 Mobile Christmas Marketing Tips" eGuide shares an array of crucial information for retailers from optimising for mobile search to preventing showrooming and promoting webrooming. According to Forrester Research, webrooming is where retail's future winners will dominate. Webrooming will result in $1.8 trillion in sales by 2017, while eCommerce sales are projected to reach only a fraction of that figure - $370 billion - in the same year.
"Today's consumer is always connected, always on," says Jess Stephens, CMO of SmartFocus. "Mobile marketing will give businesses the competitive edge to maximise their Christmas campaigns and avoid a mobile 'Nightmare Before Christmas'."
SmartFocus is the leader and innovator in contextualised and personalised messages. We have the technology to help you truly know your customer and engage them with the right message, at the perfect moment, wherever they are - in-store and online across all of their preferred channels. SmartFocus is the Internet of Everything solution for brands. It includes beacon technology that knows when your customer visits a physical store; real-time predictive recommendations generated at the precise moment they open your email or visit your site; and powerful insights that use smart analysis of Big Data to effortlessly generate a truly personal experience. Every year, we execute more than five million marketing campaigns, manage more than five billion customer records, and deliver more than 55 billion personalised interactions. Global brands such as French Connection, Speedo and Mercedes-Benz rely on SmartFocus to deliver business-critical, joined-up marketing campaigns that make a difference to their customers and to the growth of their business. http://www.smartfocus.com