LONDON, June 16, 2015 /PRNewswire/ --
- SmartFocus cited in Independent Research Company's 'Alternatives for Cross-Channel Campaign Management' Report
- The Message Cloud by SmartFocus included in section on cloud-based solutions addressing diverse deployment needs
SmartFocus, the global leader in intelligent marketing, has had its cloud-based solution The Message Cloud cited in Forrester Research's recent report, 'Brief: Three Reasons To Consider Alternatives for Cross-Channel Campaign Management'.
The Forrester report (subscription required for access) looks at the cross-channel campaign management (CCCM) market and highlights the capabilities of representative vendors.
Report author and Forrester analyst, Rusty Warner, wrote: "As vendors address customer data management concerns, we expect more marketers will invest in cloud-based CCCM solutions as well. A number of enterprise marketing technology vendors already sell exclusively based on SaaS deployment models." One of the representative SaaS-only providers included in the report was SmartFocus.
The report identifies three reasons why customer insights professionals should consider alternatives - exclusive digital focus, cloud-only deployment, and midmarket or regional presence - and highlights the capabilities of representative vendors.
Rob Mullen, CEO at SmartFocus, says: "We are absolutely delighted to have been cited in Forrester's 'Brief: Three Reasons To Consider Alternatives to Cross-Channel Campaign Management' report. Multi-channel marketers know that every customer is on their own unique journey. Motivations to try, buy, or stay loyal change depending on the individual making the choice. A brand marketer can actually 'own' that moment by using our Message Cloud technology to harvest and interpret data that creates contextualised campaigns triggered by customer behaviour, not just by their best guess."
Brand marketers achieve a holistic view of their customers with SmartFocus' innovative technology, enabling them to deliver even more personalised marketing interactions that increase brand engagement and sales. The Message Cloud effortlessly processes big data to automatically personalise and contextualise communication to every brand's customer. Using a host of factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behaviour and abandoned carts, The Message Cloud listens to and learns from customers.
SmartFocus is an innovator in messaging and communications, enabling the world's largest brands - including Mercedes-Benz, Speedo, Macy's and Levi's - to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel.
SmartFocus. In Place, In Time, Insight.