- Consumer Interest Remains High But Expense of Installing Smart Home Technology Has Yet to Outweigh Benefits
BOSTON, June 2, 2015 /PRNewswire/ -- For consumers to consider purchasing smart home technology, it must be easy to learn and use and provide tangible and practical benefits such as cost savings and safety.
A recent study from the Digital Home Observatory (DHO) at Strategy Analytics (www.strategyanalytics.com) surveying purchase priorities of smart home technology for consumers in the UK, USA and China, found price, ease of use and compatibility to be the top three priorities in all three regions. The importance of design and brand decreased with age.
Taryn Tulay, report author and senior analyst commented, "Many consumers currently refer to smart home technology as 'too expensive' or a 'luxury' not essential to everyday life. While smart home technology will likely cost more than typical home appliances and devices, manufacturers and service providers must validate that cost by offering value added use cases, features and experiences."
Diane O'Neill, Director, User Experience Innovation Practice, added, "Manufacturers and service providers of smart home technology must encourage the purchase of their products / services through increasing awareness and education, while at the same time building consumer confidence in their brand and expertise. While consumers are still of the opinion that the expense of installing and using smart home technology has yet to outweigh the usefulness and necessity of owning it, use of smart home technology will remain low."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
About Digital Home Observatory
The Digital Home Observatory forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within automotive, wireless devices, connected home and digital media research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
US Contact: Taryn Tulay, +1 617 614 0746, email@example.com
European Contact: Diane O'Neill, +44(0) 1908 423 669, firstname.lastname@example.org
SOURCE Strategy Analytics