LONDON, February 2, 2011 /PRNewswire/ -- Sky has announced that 70,000 customers have signed up for the pioneering 3D TV (http://www.sky.com/shop/tv/3d/) channel Sky 3D since it was launched last October, indicating the channel's early success and the level of enthusiasm for 3D television.

As Europe's first 3D channel Sky 3D is leading the way in bringing cutting edge 3D entertainment into the nation's homes.

Sky's Chief executive, Jeremy Darroch, said: "3D has got off to a great start with around 70,000 customers having signed up to the service in the first few months. We are very happy with the progress of 3D to date and are really encouraged by the feedback we are getting from customers."

John Cassy, Sky 3D's channel director, added:

"Around half of all 3D TVs sold so far in the UK are connected to Sky 3D, with thousands more joining every week. The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future. Since the launch on the 1st October we have had a number of world firsts - with the world TV premieres of Avatar, Alice in Wonderland and the Toy Story trilogy.

"Coming up we will have our 100th live sports 3D broadcast, further cementing our position as a world leader in 3D sports production. We are also continuing to increase the breadth of our 3D programming, including performances by Diversity, natural history documentaries from Sir David Attenborough, and another world first, an upcoming broadcast of ENO's new production of Donizetti's Lucrezia Borgia."

For more information visit http://www.sky.com/3d

SOURCE Sky