New headless, machine learning, and analytics capabilities deliver unrivaled flexibility and ease-of-use for marketers and developers
In addition, Sitecore today also announced it has signed a definitive agreement to acquire Stylelabs, creator of the Marketing Content Hub® platform (see separate press release). Adding the Stylelabs platform to Sitecore will allow marketing teams to own the entire content lifecycle and understand the impact of specific content assets on individual customers' behavior, empowering them to deliver transformative experiences throughout the customer journey.
"Sitecore is entirely focused on bringing power to marketers and developers so they can deliver the personalized customer experiences that are critical to differentiating their brands," said Mark Frost, CEO of Sitecore. "The continuous development of world-class solutions in Sitecore Experience Cloud and the addition of Stylelabs shows that we're building a marketing platform for today and for the future. We're delivering the most exciting opportunities in the industry for marketers and developers to build compelling personalized experiences that develop lifelong customer relationships."
During Sitecore Symposium, Sitecore detailed several new capabilities that enable marketers and developers to:
- Deliver no-compromise headless content applications with full personalization capabilities: Sitecore Omni™ leverages Sitecore JSS and a new universal tracker functionality to build headless applications without sacrificing Sitecore's personalization, analytics, and A/B testing features. Creative teams can build full-fledged experiences such as websites or single page and progressive web applications, with marketers maintaining full control over content, presentation, and marketing features while developers have complete freedom to use any development environment, operating system, and developer workflow.
- Automate personalization with a customizable and extensible machine learning engine: Sitecore Cortex brings the next level of machine learning innovation to help marketers automate practical, high-value personalization tasks. Sitecore Cortex-driven functionality now automates the time-consuming creation of personalization rules and content tagging, as well as segment discovery and the creation of new offers to marketing personas. In addition, the Sitecore Cortex data processing engine is fully customizable so customers and partners can integrate their own specific machine learning engines, algorithms, and platforms processors to suit their particular vertical use cases.
- Simplify marketing campaign governance and delivery: With the scrutiny of legislation such as GDPR, Sitecore Experience Platform 9.1 adds several capabilities to help customers better govern their email campaigns. Send limits allow companies to manage how often a given individual can be mailed on a daily, weekly, or monthly basis; message types classify vital emails such as order confirmations or password reset confirmations; and self-service unsubscribe and category preference management allow end-users to control the types of messages they wish to receive. Sitecore also has enhanced campaign automation capabilities with new templates, enrollment controls, and maintenance tools that ease the lives of digital marketers as they build and execute campaigns.
- Craft content experiences with real-time insights on where content generates value: Sitecore's next-generation web content editing user experience, known as "Horizon," has been unlocked for all core editing use cases. Horizon changes the way marketers design pages, with an intuitive drag-and-drop interface, device-specific previews, and analytics that provide real-time contextual insights as content is created and published. The streamlined interface relieves productivity constraints on content authors and editors and enables a truly data-driven approach to experience development.
"The latest wave of innovation we've brought to market underscores our dedication to innovation and focus on empowering our customers with tools that enhance and scale their expertise," said Ryan Donovan, chief technology officer of Sitecore. "From machine learning to new interface technologies to the availability of multiple content development models, Sitecore's commitment is to help our customers solve a wide range of marketing challenges, boost productivity, and propels their business forward."
Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L'Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Sr. Director, Public & Analyst Relations at Sitecore
Sitecore Media Relations
Sitecore, Own the Experience, Sitecore Experience Cloud, Sitecore Cortex, and Sitecore Omni are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.