LONDON, April 12, 2013 /PRNewswire/ --
SIMA UK chose the United Kingdom to launch its first B2C website (Business-to-Consumer) because, in the words of Antonio Muñoz, Financial Director of SIMA UK, "The UK are the biggest online shoppers in Europe." Also in the past SIMA UK has only worked on a private label manufacturing basis with UK suppliers as opposed to selling their own brand.
He also stated, "The U.K. market is performing well." The launch of http://www.simasa.co.uk requires less investment, as the marketing and advertising is handled via SEO, email marketing, CPC actions (AdWords, media placement), affiliation campaigns and local marketing partners. "We have to be creative with our investments."
An innovative and user friendly solution
For SIMA UK, who for some time has been embarking on an international expansion program through various means, this is a new step forward.
"In the past we have always sold to distributors and hire shops online but never to the end user, but we hope that this new tool will be a success," says Antonio Muñoz.
This will be the first end user focused website that the company has created. SIMA UK is one of the only companies that has opted to go down this route. "The online client shops by clicking through different websites and is much less loyal that a traditional face-to-face client."
Despite the possible pitfalls, the advantages speak for themselves, you can order from the comfort of your chair and most importantly the price. The end user can save over 50% by dealing directly with the manufacturer, saving the commission of the distributor. End users can buy products specially focused on the UK market such as masonry saws, helicopter power floats and diamond blades. All machines can be repaired locally in the UK by our local service centers.
Another plus is the speed of delivery, using companies such as DHL and TNT. Orders will be shipped from Spain and from our new distribution center in Nuremberg and will arrive within 3-5 days.
Source and contact
Media Agency: http://www.sidn.es
SOURCE SIMA UK