Silent Circle Announces Branded Content Partnership With Guardian Labs
GENEVA, July 23, 2015 /PRNewswire/ -- Silent Circle has announced a branded content partnership with Guardian Labs. The investigative series - The Power of Privacy - examines the state of global privacy today and what becomes possible when businesses and people take control back. The campaign launches on July 23 and will last for six months.
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Since its formation in 2012, Silent Circle has quickly become one of the most trusted providers of secure communications for enterprises across a variety of industries, from pharmaceuticals to finance to government.
The partnership will feature editorially independent pieces, including five films that look into issues of online business privacy. Content will be hosted on the technology section of theguardian.com and on the Media and Technology professional network. Further content will cover topics such as creative empowerment, how to achieve privacy on your own terms, as well as data visualizations and infographics that will bring to life the reality of privacy today. Silent Circle will also offer thought leadership pieces on the topic in their dedicated partnerzone. All content will be clearly labeled in line with the Guardian's sponsored content guidelines.
Silent Circle Chief Marketing Officer Rob Smith said: "The goal of this project is to turn the conversation around privacy from one of fear to one of positivity. To explore what privacy makes possible for people, and for enterprise businesses in particular. To look at where we are now, how we got here, where are we going next, and how can we protect ourselves", said Smith. He added: "The Guardian is the ideal platform as they have been instrumental in bringing important privacy-related stories to the public's attention."
Since moving to guardian.com, the Guardian has become one of the world's largest English language newspaper websites with a wide international reach.
For Silent Circle, this is a continuation of its quest to tell the story of privacy. Earlier this year, Silent Circle released a short film by independent content creator Ivan Cash. The piece featured employees discussing their smartphone app permissions, making the point that one of the greatest risks to enterprise businesses is their employees' use of smartphones at work.
"It has never been more important for individuals, businesses, governments and other organizations to understand privacy and what tools are available to protect it", said Smith. "The solutions exist. We're excited to inform a wider audience of what is possible when organizations and their employees are informed of how their privacy is being constantly compromised and, as a result, they are able to take control back."
Anna Watkins, Managing Director of Guardian Labs, said: "This is a truly remarkable collaboration that shows how branded content can be informative, engaging, smart and effective. By working with Silent Circle we have created a fantastic platform for a discussion on the topic of business privacy – a subject we know our readers are interested in and will want to engage with and share."
Guardian Labs is the Guardian's in-house branded content agency.
Notes to Editors
All content will be clearly labeled in line with the Guardian's sponsored content guidelines.
Silent Circle Press Contact:
+44 (0) 203 003 6541
press@silentcircle.com
For information about Guardian Labs and the Guardian please contact:
media.enquiries@theguardian.com
About Silent Circle
Silent Circle is a leader in enterprise privacy, delivered through a revolutionary mobile ecosystem of devices, software and services, starting with ZRTP to build a fundamentally different mobile architecture.
Now led by Bill Conner, the former Entrust President and CEO and Nortel President, Silent Circle was co-founded by Mike Janke, former Navy SEAL and security expert; Phil Zimmermann, co-founder of PGP, developer of the ZRTP protocol and 2015 inductee into the Internet Hall of Fame; and Jon Callas, creator of Apple's whole disk encryption software and Co-founder of PGP Corporation.
Silent Circle is headquartered in Switzerland, home to the world's best privacy laws. For more information on Silent Circle, go to: https://www.silentcircle.com
About Guardian Labs
Guardian Labs is the Guardian's in-house branded content agency. It launched in 2014 with a seven-figure Unilever campaign - the award-winning Live Better Challenge. The 133-strong Guardian Labs team of strategists, creatives, project managers, designers, editors, video and content specialists, is dedicated to telling compelling brand stories that connect and engage with the progressive and highly influential audiences across the Guardian's print and digital platforms.
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