"O2O2O Solution" Takes Form Prior to its Debut at China's Definitive SIGN and LED Event
SHANGHAI, Aug. 24, 2016 /PRNewswire/ -- With just weeks to go until the 14th edition of SIGN CHINA -- China's definitive sign event, and the co-located LED CHINA -- the world's largest event dedicated to the entire LED industry chain, exhibitors and visitors have begun to experience the benefits of the "O2O2O Solution."
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Announced in May this year, the "O2O2O Solution", or "Online to Offline to Online Solution" is the sourcing system, service, and product jointly developed by UBM and Alibaba B2B under their strategic alliance which began in December 2015. SIGN and LED CHINA 2016, which will take place 19-22 September at the Shanghai New International Expo Centre (SNIEC), will be the culmination of the two companies' collaboration, as the O2O2O Solution makes its debut.
Synergies between the offline world of face-to-face trade exhibitions and the online world of search and transactions can already be seen in the collaboration between Alibaba B2B and the SIGN & LED CHINA fairs organised by UBM Trust. For the first time in trade fairs anywhere, exhibiting companies have been given an additional digitally-supercharged marketing experience in the form of added promotional campaigns, business matchmaking opportunities and services, and a robust online company and product showroom through the O2O2O Sourcing System with transaction capabilities.
Compared to a traditional "brick & mortar-only" exhibiting experience, exhibitors of SIGN and LED CHINA 2016 will be the first to enjoy the benefits of:
- Complimentary online product and company showrooms through the O2O2O Solution Sourcing System where visitors attending the event and potential Alibaba.com buyers can search, discover, communicate, and even request meetings with these exhibitors ahead of the event
- A complimentary Alibaba.com Trade Assurance programme specially-designed for SIGN and LED exhibitors, running from September through November 2016, granting buyers who place orders with these exhibitors up to USD $1 million in trade protection
- Online promotions of their products during Alibaba.com's Super September Purchasing online promotional period as well as a focused LED and sign "Product Zone" on 1688.com (serving the domestic B2B market) in September
- The full range of onsite services at the O2O2O Solution Booth and concierge services
Pre-registered visitors and exhibitors to SIGN and LED CHINA 2016 have all received an invitation to participate in the O2O2O Solution Sourcing System where they can search for best fit suppliers, buyers, and partners. Within the first week of the invitations going out, several hundred meeting requests have already been made. This online business match-making experience will come full circle onsite at SIGN and LED CHINA where visitors and exhibitors can make use of the 200+ sqm O2O2O Solution Booth which encompasses an experiential solution demonstration area, a VIP meeting lounge with private meeting rooms, and a dedicated O2O2O Solution Concierge team to help facilitate onsite interpretation and business match-making.
To stay up-to-date or learn how to participate, please visit:
About UBM Trust (www.ubmtrust.com)
UBM Trust is a joint venture company of UBM Asia, which is owned by UBM plc listed on the London Stock Exchange. We have extensive experience in organizing large-scale exhibitions covering different industries in China, as well as organizing Chinese enterprises to participate in famous fairs abroad. Our flagship events serve the sign and LED industries. Among the definitive exhibitions of their kind in the world, these two events have become an important catalyst for the development and upgrading of China's sign and LED industries, offering a comprehensive one-stop trading platform for exhibitors and visitors. We take pride in providing professional high-quality service s to our customers.
About UBM Asia (www.ubmasia.com)
Owned by UBM plc, UBM Asia is the largest trade show organizer in Asia and the largest commercial organizer in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 32 offices and 1,300 staffs in 24 major cities. We operate in 19 market sectors with 230 events, 28 trade publications, 18 online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.
SOURCE UBM Trust