SIG Lays Foundation For Sales Acceleration With Sumo Motivate

LONDON, June 22, 2016 /PRNewswire/ --

SIG, a leading distributor of specialist building products in Europe has announced the successful rollout of SuMo Motivate to its 1000 strong sales team and managers. SuMo Motivate by CloudApps helps businesses get the most out of their Salesforce CRM investment by monitoring the health of sales and service processes, uncovering the winning behaviours of top performing employees and replicating these throughout the entire team through intelligent coaching prompts; rewarding those who excel and further training those who need assistance.

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SIG recently launched the project during their annual UK Sales Conference to all users with the aim of increasing sales efficiency by reducing miscommunication, removing duplication of effort and eliminating wasted selling time. At the same time SuMo is driving an increase in sales effectiveness by ramping project based activity, driving customer innovation and accelerating sales through the pipeline.

Richard Vidler, UK Construction Development Manager at SIG has commented: "The benefits we are starting to see from the deployment of SuMo Motivate across our sales teams is an increase of adoption of salesforce that has led to an acceleration of our sales opportunities. Furthermore, we are encouraging collaboration throughout all of our business streams, so our sales teams are now sharing valuable intelligence on key projects. This helps us deliver better solutions to the customer, setting us apart from our competition.

To measure the success of this project, we have monitored our key metrics in baseline prior to the launch, giving us a clear picture of the impact SuMo Motivate is having on our team. For example, we have already seen an improvement in customer awareness, an increase in the accuracy of customer records and an acceleration of cross-selling and project based opportunities.

I am personally very excited to see the changes in user behaviours resulting from the competitive edge SuMo has brought into our business."

Since deploying SuMo Motivate, SIG has experienced:

1. 60% increase in new Opportunity - delivering clearer visibility of the pipeline and improved forecasting accuracy.
2. 4% increase in the "Closed Won" Conversion Rate - an increase in activity is helping drive up the closure rate.
3. 19% increase in Opportunity Activity - engaged Sales Representatives are keeping records up-to-date, which is driving a positive impact on the conversion rate.
4. 50% decrease in Completed Activities closure time - more activities are being closed faster, resulting in driving pipeline growth and opportunity closure.

"It truly has been interesting to see the great progress already made by the SIG sales team. We are passionate about realising ROI for businesses by accelerating sales through behavioural motivation. It's great to see how SIG has taken to the product and is already able to demonstrate real signs of improvement. We look forward to seeing even more great results and hearing more success stories coming from this amazing team." David Kirk, Sales Director, CloudApps