LONDON, April 9, 2015 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of a refreshed brand platform for Sandaire Investment Office (http://www.sandaire.com), which included the launch of a redesigned website.
Sandaire engaged Siegel+Gale to merge the strengths of their two investment offices - SandAire and Lord North Street Private Investment Office - into one unified brand. The goal was to modernise and reposition the two organizations as Sandaire Investment Office, a reliable and dedicated partner of choice.
Building upon long-standing core family values, Siegel+Gale developed a robust brand platform focused around the purpose of "simplifying the complex nature of wealth to further its potential." The new platform positions Sandaire as a wealth management pioneer who understands the intricacies of developing a private wealth strategy.
"Drawing on their founding purpose - to simplify matters for their clients - we worked with Sandaire Investment Office to align their communications and interactions with clients and each other," said Liana Dinghile, group director, strategy at Siegel+Gale, London.
The Siegel+Gale design team reimagined the identity of Sandaire as bright, real and worldly to express their sharp investment offering and solid family values. The new visual identity and design system are reflected in the newly launched website and across all corporate collateral.
"Inspired by the natural resource reference contained within the brand name (Sand and Air), we worked with a strata metaphor to bring to life Sandaire's ability to distil layers of complexity," said Clive Rohald, executive creative director at Siegel+Gale. "The 'Simply Aligned' concept is also represented in the layered 'E' of the logo as well as the entire graphic system."
"We have been delighted with Siegel+Gale's work on our re-branding project," said Alexandra Altinger, CEO of Sandaire Investment Office. "Their understanding of our challenge of bringing two brands together and their determination in delivering the best possible results meant that the brand platform and visual identity they developed has become a true reflection of who Sandaire Investment Office is today, without losing sight of our family values and of the core heritage of both SandAire and Lord North Street. We believe this new and refreshed corporate identity sets Sandaire Investment Office in a strong position as we embark on this exciting new chapter."
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we're willing to fly just about anywhere. We're also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
About Sandaire Investment Office
SandAire was originally founded in London in 1996 by Alexander Scott to manage the wealth of the Scott family following the sale of Provincial Insurance and Exeter Bank and to provide this same service to other families and foundations. In 2014, SandAire joined forces with Lord North Street Private Investment Office, a similar multi-family office pioneer that had been established in 2000 and became Sandaire Investment Office. The enlarged firm specialises in providing conflict-free investment management services to relatively few families with large fortunes and substantial endowment funds including Oxford and Cambridge Colleges. The merged firm has 50 employees and offices in London and Singapore. Sandaire Investment Office is a founding member of the Wigmore Association, an organisation of eight family offices across the world which share ideas and investment research relevant to the dynamics of family wealth.
Marketing and Communications Manager, Siegel+Gale
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