LONDON, June 17, 2015 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of a refreshed brand platform and visual identity for Hiro (http://www.hiro.london).
Hiro connects businesses with sporting heroes through engaging experiences, and it challenged Siegel+Gale to develop a robust strategy to lay the foundation for future growth.
The brand needed a clear philosophy and new identity to better express the Hiro story to prospects and heroes alike. The brand foundation also needed the flexibility to reach beyond sports and borders as the business expanded.
Inspired by the belief that people grow through interacting and exchanging ideas, and taking into account Hiro's spirit for sharing, Siegel+Gale created a new brand purpose: To lift people higher.
To complement this brand purpose, Siegel+Gale also created a new visual identity for Hiro. The refreshed logo embodies a podium with the "H" mounted upon the "I", representing moments of elevation and achievement. The rippled pattern employed in the identity is an abstraction of the energy created when people meet and share stories.
The new brand identity has been rolled out across Hiro's digital channels and all corporate collateral and is soon to be unveiled at Hiro House—the brand's pop-up private members club in London.
"Working with the Hiro team has lived up to their new brand promise–brilliant exchanges between extraordinary people," says Liana Dinghile, Group Strategy Director at Siegel+Gale. "Hiro had a powerful story and a desirable business proposition; they just needed a platform to share it with the world and to provide a springboard for future growth. We're really excited for what comes next."
"The new Hiro brand captures exactly how we see ourselves and the people we connect with, in both the worlds of sports and business. We hope to inspire and motivate people to become the best they can be through our series of curated events," commented Hiro CEO and former Welsh rugby captain Andy Moore.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we're willing to fly just about anywhere. We're also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Hiro creates moments of exchange between extraordinary people, connecting businesses with sporting heroes through engaging events. The brainchild of former Welsh Rugby Captain, Andy Moore, Hiro provides businesses and professionals with unique access to celebrity sporting talent through our extensive database, booking platform and curated experiences. The founding shareholders of Hiro include some of the UK's most well-known names in sports and business including, such as Jonathan Davies, David Platt, Matthew Hoggard, and Derek Redmond.
Throughout this year, Hiro is celebrating a year of rugby with dedicated and exclusive events, including Hiro House, a pop pop-up private members club and the Hiro Sportive series. For more information visit www.hiro.london.
Marketing and Communications Manager, Siegel+Gale
T: +44 (0)20 7154 4815
M: +44 (0)77 1091 7186
Head of Communications, Hiro
T: +44 (0)7950 251211