LONDON, May 1, 2013 /PRNewswire/ --
The Cake Awards has today revealed 20 of the UK's best cakes that have been selected for the inaugural Cake Awards shortlist. From the finest tea room slice to the myriad varieties on the shelves of supermarkets and the cakes people can make at home, the panel of expert judges have shortlisted cakes including Tesco for their 'Free From' Chocolate Cupcakes, Morrisons' Heavenly Red Velvet Cake, Yauatcha's Chocolate and Raspberry Rose and United Biscuits' Jaffa Cakes - The Big One.
The Cake Awards are the only awards dedicated to recognising excellence in cake and are a unique opportunity for organisations to showcase their best products to the most respected figures in the industry. Judges including Bruce Langlands, Director of Food at Harrods, Will Torrent, award winning pâtissier and chocolatier, and Allan Jenkins, Editor of Observer Food Monthly, put each product through a rigorous judging process to decide the shortlist and winners based on a strict criteria of excellent presentation, quality ingredients, recipe innovation, texture, taste and value.
Jane Milton, Co Founder of the Cake Awards said: "It's great to see the shortlist feature such a broad range of sources, from Michelin star holders to small bakers and many of the multiple retailers too. The judges tasted some really delicious cakes and we look forward to raising the expectations of consumers about how good cake can taste through the Cake Awards."
The full shortlist includes -
Bake at Home Cake
G.R Wrights & Sons, Wright's Ginger Cake Mix
G.R Wrights & Sons, Wright's Toffee Cake Mix
Symingtons, ASDA, Raspberry & White Chocolate Cupcake Mix
The Half-Baked Cake Company Limited, Lemon & Lime Drizzle Cake
Bakery Shop Cake
Amber Foods / Karaway Bakery, Honey & Walnut Cake
Buttercup Cake Shop, Passion Fruit Cupcake
Harbour & Jones, Trifle Cake
The Bakery Dunbar, Dome Chocolat et au Praline Feuillete
Fleur de Sel, House Dark Chocolate Cake
United Biscuits, Jaffa Cakes - The Big One
Aulds Delicious Desserts, Gluten-free Belgian Chocolate Cheesecake
Mimi's Cake Shop Ltd Mimi's Eggless'
Tesco, Tesco 'Free From' Chocolate Cupcakes
Aldi, Specially Selected Belgian Milk Chocolate Cheesecake
Finsbury Food Group, ASDA Extra Special Carrot Cake
Morrisons PLC, Heavenly Red Velvet Cake by Claire Clark
Park Cakes Ltd, Raymond Blanc inspired Tesco Finest Wild Bolivian Chocolate Cake
Tea Room Cake
Yauatcha, Apple Pie
Yauatcha, Chocolate and Raspberry Rose
The Garden Café, Apricot and Coconut Cake
The Cake of the Year winner has also been decided by the judging panel, and will be the overall winner determined from the leader in each category. This prestigious title will be presented to the cake that is deemed to be truly exceptional.
The winners will be announced at the award ceremony and afternoon tea on 17th July at the Park Lane Hotel in Mayfair, London. For tickets and event information visit http://www.thecakeawards.com
The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.
About the Cake Awards
The inaugural Cake Awards will take place on 17th July at London's Park Lane Hotel. Designed to celebrate the best in cake, the awards will recognise everything from Supermarket cakes, Tea Room cakes and the cake mixes you bake at home. The Cake Awards reward only those cakes - and their bakers - that stand up to the scrutiny of an elite panel of judges made up of some of the UK's most respected chefs, bakers and food industry experts.
About Jane Milton
Jane has 25 years' commercial experience within the food and food marketing industries and has had a lot of exposure to bakery products throughout her career. Jane grew her own chocolate brownie brand and now works with retailers and manufacturers helping them find new products and markets and the manufacturers to produce them. Cakes and bakery remain a large part of her work and she also helps with strategy and systems on several food industry awards programmes.
About UBM Awards & Partnerships
UBM Awards & Partnerships is part of one of the largest event companies in the world. They create, design and deliver Awards ceremonies that reach thousands of people globally across every sector. Their Awards publicly celebrate excellence, highlighting what is best, what is effective and what is valued.
For media enquiries contact:
UBM Awards & Partnerships
SOURCE The Cake Awards