Shop and Pay Worldwide with Yapital - with the Yapital MasterCard

LUXEMBOURG, February 11, 2014 /PRNewswire/ --

Yapital customers gain free access to more than 35 million payment acceptance points worldwide, as a result of cooperation with business partner Mastercard.

Shop and pay worldwide with Yapital! Thanks to the upcoming launch of the Yapital MasterCard, this is the reality which will soon be greeting all Yapital users from within the company's existing German, Austrian and Luxembourgish markets. After funding their Yapital accounts, customers will receive their card by post, completely free of charge. The Yapital MasterCard can then be used to make purchases at over 35 million acceptance points worldwide, including all online shops that display the MasterCard logo. With this, Yapital completes its rapid implementation of all the most simple and secure payment channels.

Through cooperation with MasterCard, Yapital users can now use the innovative cross-channel-payment solution with merchants that are not yet offering Yapital's smartphone and QR code payment option. Additionally, the Yapital MasterCard comes equipped with the latest NFC chip technology (PayPass), bringing with it the possibility to make 'contactless' payments - and for purchases up to €25, users aren't even required to type in their PIN.

"Considering its enormous network of acceptance points, MasterCard is an exceptional partner for us," announced Nils Winkler, Yapital's Chairman of the Board. "Thanks to this partnership, our users can now pay with Yapital, free of charge, almost anywhere in the world. This is an important step towards our goal in establishing Yapital as a payment method for every possible occasion."

"We are convinced that innovative payment options will eventually replace cash, and that that day will come sooner rather than later. That's why we're thrilled to bring together Yapital's cross-channel payment efforts with the fastest growing network of payment acceptance points," commented David Klemm, Head of Commerce Development Germany at MasterCard.

Press release issued by
Yapital Financial AG
5 Rue Eugène Ruppert
L-2453 Luxemburg

About Yapital Financial AG

Yapital is a European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.

For business customers, Yapital is a guaranteed means of payments - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.

Further information on Yapital:

Homepage: http://www.yapital.com

Blog: http://www.yapital.info

Twitter: http://www.twitter.com/yapital

Facebook: http://www.facebook.com/yapital

Contact:
Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Email: press@yapital.com

About MasterCard:

MasterCard (NYSE: MA), http://www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

Contact:
Thorsten Klein, MasterCard Europe
Tel: +49-0163 / 480-88-33
E-Mail: thorsten_klein@mastercard.com

Jan-Hendrik Eickmeier, GolinHarris
Tel: +49-069 / 913-043-37
E-Mail: jeickmeier@golinharris.com