AMSTERDAM, June 21, 2016 /PRNewswire/ --

Goal is to establish the EMEA short distance electronic transportation market 

Segway, world leader in electric personal transport, opens a new European office in Amsterdam. With this office, Segway aims to better serve the EMEA market with a comprehensive range of iconic business-to-business Segway products as well as new consumer products, under the brand Ninebot by Segway. The Segway Europe office was opened on June 21, 2016, in the presence of CEO Lufeng Gao.

     (Photo: http://photos.prnewswire.com/prnh/20160620/381043 )

The establishment of Segway Europe ensures availability of the full product line-up of both brands for the business-to-business as well as the consumer market. From the new office, Segway Europe can now serve these markets for the entire EMEA region, enabling professional distribution, central management and increased marketing activities. In the next few months two new mass market models will be launched - the Ninebot One S2 and Ninebot Mini Pro.

Dennis Hardholt is responsible for the introduction of Segway and Ninebot by Segway products in the EMEA region as the President of Segway Europe. "From our new European office we are able to serve all the European, Middle Eastern and African markets. We will immediately make a range of exciting new consumer products available that complement our existing line up. With these affordable models we will further open up the market for smart, green personal transportation. They will add a touch of fun and excitement to the daily lives of consumers, while answering to the practical need for short distance transportation and leisure activities."

About Segway 

Segway Europe has been founded by Ninebot Ltd. from Beijing, bringing together the brands Segway and Ninebot - both leading in electronic personal transportation. Both brands focus on research and development, design, manufacturing, sales and service in short-distance personal transportation, in order to increase the industry and to lead the revolution of mobile robotics solutions. Segway and Ninebot devote a great deal of attention to seamlessly connecting robotic solutions to smart phones and integrating existing technologies and future concepts, such as voice interaction and facial recognition with its robotic products - products that will be highly interactive and encourage smarter living. Segway Europe opened its first European office in Amsterdam in June 2016. For more information, visit http://www.segway.com.

SOURCE Segway Europe