Search News Media Partner With Asda to Launch New Asda Money Website

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Search News Media

20 Sep, 2012, 13:36 GMT

LONDON, September 20, 2012 /PRNewswire/ --

Asda Money has partnered with leading UK content agency, Search News Media, to create exclusive online news and guide content for the launch of the new Asda Money website.

Asda recently launched the new Asda Money website - a platform for Asda's 18 million weekly customers to find information, news and content regarding a range of financial services and products.

The new website launch marks the rebranding of Asda Finance as Asda Money, reinforcing the brand's commitment to the financial services market.  Search News Media worked closely with Asda and key external partner agencies in the areas of design, PR and Search Engine Optimisation to create a comprehensive on and off site content proposition for the new website.

Search News Media managed all content aspects for the new website, including liaison with key Asda Money product partners to develop insightful and useful content for their customers.

Dale Lovell, Publishing Director at Search News Media comments:

"We have worked closely with Asda Money and key partners on the relaunch of the new website and we are delighted that the launch of the new website has been so well received. Our aim was to produce high quality content to engage website users and push Asda Money to the forefront of the consumer mind.

"Personal finance can be a complex and confusing topic and we have worked closely with Asda to formulate a compelling content strategy , creating content that is not only relevant, but at the same time ticks all the boxes when it comes to search and social optimisation too.    

"We look forward to continuing to work with Asda on their content strategy and production requirements at this exciting time for the Asda Money brand."

Kirsty Ward, Head of Asda Money says;

"At the heart of Asda Money we are offering simple and straightforward content to help guide our customers through those tough financial services decisions.  Through the new website launch we've worked with Search News Media to offer engaging content to attract new audiences and boost search and social optimisation. We are delighted with the results and have worked closely with Search News Media to achieve these objectives."

The Asda Money website has been well received. Leading online publication New Media Age gave the new website a rating of 79/100. Stating that:

'While everyone is shunning banks and feeling generally negative towards financial practitioners, the approachable branding taken on by Asda can do nothing but good and is very much in keeping with the wider brand ethics.'

'The site is very easy to use and while it's rarely a pleasurable experience to manage finances online, Asda at least makes you feel comfortable, particularly when taken into context against its rivals financial online offerings.'

http://www.nma.co.uk/reviews/site-inspection/site-inspection-asda-money/4002759.article  

About Asda

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK. It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire.  Asda serves over 18 million shoppers a week in store and its growing home shopping business at http://www.asda.com serves 98 per cent of UK homes.  

Its Asda Price Guarantee, launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors.  Powered by MySupermarket.co.uk, the APG is the only independent, transparent online grocery price-checker in the world.  Asda joined Walmart, the world's number one retailer, in 1999.

About Search News Media

Search News Media has been successfully working with leading brands, agencies, SMEs and start-ups to develop content marketing strategies and SEO content since 2010. For more information visit: http://www.searchnewsmedia.co.uk or follow their blog at: http://www.searchnewsmedia.co.uk/topics/news/

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Notes to editors

Dale Lovell is available for interview. For more information, images and interviews contact Sarah Kerr, Search News Media: +44(0)845-200-1445. Email: sarah@searchnewsmedia.co.uk.