Search Laboratory, the Multilingual Search Marketing Specialists, Support the Promotion of Pearson's PTE Academic

LEEDS, England, December 21, 2011 /PRNewswire/ --

Leeds-based Search Laboratory, the multilingual search marketing specialists is pleased to announce its plans to work with the Language Testing division of Pearson, the leading education and learning company, to support the promotion of their English language proficiency tests.

Pearson combines its publishing experience with cutting-edge learning technology to offer assessment packages in more than 75 countries worldwide. Their PTE Academic test is recognised by more than 2800 programs worldwide, as well as being approved by the UK Border Agency and the Australian Department of Immigration and Citizenship for student visa applications, making their service invaluable to non-native English-speakers who need to prove their English language proficiency level.

Search Laboratory is helping to improve the visibility of its website online, particularly in overseas markets. Search Laboratory will manage its multilingual search marketing campaigns (including PPC and SEO) across 12 territories. Search Laboratory was chosen because of its knowledge and expertise in global search marketing techniques and because of its emphasis on ethical and sustainable search engine optimisation.

Brian O'Flynn, Head of Web and Digital for Pearson, said: "Academic testing and language proficiency is becoming increasingly sought after by higher education establishments in the UK. Proving their English-language skills means that candidates will have a competitive edge when it comes to securing a place at a Universityor in employment. Search Laboratory is helping us to engage online with candidates who could benefit from knowing about our testing services".

Notes for Editors

Pearson is the world's leading learning company. PTE Academic (Pearson Test of English Academic) was launched in late 2009 and is recognised by renowned colleges, universities, training providers and professional associations across the English-speaking world. PTE Academic is accepted by the UK Border Agency for Tier 1, 2 and Tier 4 (student) applications and is also approved by the Australian Department of Immigration and Citizenship (DIAC) for student visa applications.

Search Laboratory Ltd, headquartered in Leeds, specialises in maximising profits from its client's websites using Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Online PR, Social Media and multilingual search marketing.  The company was established in 2005 and employs over 70 search specialists who help clients improve the visibility of their websites online. Working with clients of all shapes and sizes, Search Laboratory is extremely ethical in its approach to search using only ethical, sustainable link building and online PR. Search Laboratory recently won an award for 'Best Employer' with the Best Business awards.

If you would like more information relating to this story please contact:
Sasha Hanau
Marketing Executive
Search Laboratory
T: +44(0)113-212-1211
E:sasha.hanau@searchlaboratory.com
Twitter: @searchlabs or @sashahanau