LEEDS, England, September 27, 2011 /PRNewswire/ --

Leeds-based Search Laboratory, the multilingual search marketing company, has decided to get hands-on in the fight to raise awareness for homelessness in Yorkshire.

Search Laboratory staff are sleeping rough on the streets of Leeds on 29^th September 2011 with nothing more than a cardboard box to protect them from the elements, in a bid to raise money for Simon on the Streets, a local charity that offers support to the homeless and those in need.

Simon on the Streets provides emotional support for those who feel they have no one else to turn to, and importantly tackles the wider issues involved in rough sleeping. All their work is outreach based and aims to facilitate positive change in the lives of those they help.

Search Laboratory have been actively involved with Simon on the Streets over the past year,

providing advice to help them climb up the Google search results, as well as volunteering for their weekly soup run and donating money to aid their valuable outreach work.

Helen Beachell, Operations Manager for Simon on the Streets commented "Search Laboratory have entered by far the biggest team for Simon On The Streets' second annual Sponsored Sleep Out Event, with 17 members of their dedicated team sleeping rough for the night to raise funds for the charity.  We are delighted to have the support of the company who have been involved with the charity for some time."

Simon on the Streets is wholly reliant on private funding from companies like Search Laboratory and fundraising events such as these allow them to reach a larger number of vulnerable people across West Yorkshire.

Search Laboratory's Ian Harris, CEO said "Many companies are willing to donate their cash to deserving causes, but this year our staff have taken it one step further and decided to put themselves in the shoes of the rough sleepers we are trying to support. I'm extremely proud of all the staff who are giving up their free time for this worthy cause. Regardless of the weather conditions, I am sure we will find the sponsored sleep out an excellent team building experience as well".

You can donate at: http://www.justgiving.com/Search-Laboratory0 or follow the team's progress on Twitter by searching for @searchlabs or #iamwithsimon.

Additional Information

Search Laboratory Ltd specialises in multilingual search marketing including: Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Online PR, Social Media and Analytics. The company was established in 2005 and has more than doubled its turnover in the last three years. Working with clients of all shapes and sizes, including major high street B2C brands and global B2B technology giants, Search Laboratory is extremely ethical in its approach to business using only sustainable, content rich link building and online PR. Search Laboratory also recently won Best Employer award with Best Business awards.

http://www.searchlaboratory.com

Simon on the Streets is a Leeds based charity that offers street-based support for the homeless and those in need. The team work across Leeds, Huddersfield and Bradford providing front-line emotional and practical support. Simon on the Streets aims to engage and facilitate positive change and offers long term support, on an individual level to those who are homeless; at risk of becoming homeless; those with behavioural or mental health issues; and those who are struggling with an addiction.

http://www.simononthestreets.co.uk

If you would like more information please contact:

Sasha Hanau, Marketing Executive, Search Laboratory Ltd
E: sasha.hanau@searchlaboratory.com 

SOURCE Search Laboratory Ltd