LEEDS, England, June 29, 2011 /PRNewswire/ --
Two Yorkshire businessmen are leading a 180-mile charity bike ride to raise funds for hospices in Leeds and York.
Ian Harris (CEO) and John Readman (New Business Director) of search engine marketing specialists, Search Laboratory, came up with the idea following two close family tragedies.
In all, 15 participants will take place in their gruelling 'Way of the Roses' bike ride on 08 July 2011. They will start at Morecambe on the west coast of England and ride to Bridlington on the East coast.
All the money raised will go to St Gemma's Hospice, Leeds and St Leonard's Hospice, York.
St Gemma's is of particular significance to Ian Harris as he lost his sister in September 2008 to Melanoma (skin cancer). Ian said:
"The staff at St Gemma's looked after Claire incredibly well in her last days. They are excellent at what they do. They made her comfortable and looked after us as a family. They are the nicest people and they do such a fantastic job under such difficult circumstances."
For John Readman, St Leonard's in York played a major part in his life in 2001:
"I lost my dad to a brain tumour; the majority of the last year of his life was spent under excellent care from the staff at St Leonard's. I cannot thank them enough for the support and care they gave both my father and my family during this time."
In order to keep both hospices in a position where they can help more families through difficult times, Ian and John (along with the other thirteen cyclists) will be raising money by cycling the traditional 'Way of the Roses' route, making a detour at Leeds on the Saturday morning to visit St Gemma's and then a second detour on Saturday afternoon at York to visit St Leonard's.
Search Laboratory is sponsoring all the kits and the minibus (for the stragglers) which is being provided by PJR Self-Drive. The First Aid Kits (along with the special cream for the chafing) are being provided by http://www.raymondchall.com, a Hull based pharmacy. Banana Moon has kindly supplied the team's printed cycling shirts.
Anyone who would like to support the team, can donate on the Virgin Money Giving website: http://uk.virginmoneygiving.com/team/YorkshireHospiceC2C
Notes for Editors
Search Laboratory Ltd, Leeds, specialises in maximising profits from their client's websites using Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Online PR, Social Media and Multilingual Search Marketing. The company has more than doubled its turnover in the last three years and has expanded rapidly in the last six months employing more than 50 members of staff. Working with clients of all shapes and sizes, including major high street B2C brands and global B2B technology giants, Search Laboratory is extremely ethical in its approach to business using only ethical sustainable link building and online PR. Search Laboratory recently won Best Employer award with Best Business awards.
Sue Baker, Lexicon PR Ltd
+44-1943-830-626 or +44-7801-355-788
SOURCE Search Laboratory Ltd