LONDON, August 21, 2014 /PRNewswire/ --
RAPP is delighted to announce that it has been appointed by ScottishPower to handle the energy supplier's UK domestic and small and medium enterprises (SME) direct marketing account.
RAPP won the business as the energy supplier looks to appoint a new dedicated direct marketing agency to support its position as a top-six energy supplier in the UK. The win adds the domestic direct marketing account to the SME business RAPP already works on. Activity will run across direct response integrated channels.
James Paterson, UK Marketing Director, ScottishPower, said: "The changing landscape of the industry requires an improved customer centric approach to marketing. RAPP's understanding of our market, and our consumers across both domestic and SME businesses is exactly the expertise we need."
Marco Scognamiglio, CEO of RAPP UK, said: "We are delighted that ScottishPower has chosen to move its domestic direct marketing account into RAPP. The company's ambitions to understand their customers' experience and ensure that all their touchpoints are interconnected is incredibly exciting for us."
About RAPP
RAPP (http://www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Media contacts
RAPP: Claire.Billings@uk.rapp.com / +44-(0)20-8735-8000
SOURCE RAPP
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