LONDON, September 27, 2018 /PRNewswire/ --
Global sales of Scotch whisky ended four years of decline with a slight increase in 2017, and the category is poised for a bright future thanks to a blends resurgence, according to new research.
The Global Scotch Whisky Insights report from just-drinks and The IWSR, which is published today, highlights a 1% rebound in total sales of Scotch last year, reaching just under 93m nine-litre cases in the process. However, 2017 was another mixed year for the category, with leading markets France and the US both declining, and sales falls in nine out of its top 20 markets.
Scotch owed its improving fortunes to a welcome recovery in a number of emerging markets, including Russia, Brazil, Poland and China - the first growth seen in the latter market for six years.
The joint-report says it expects these trends to continue in the next five years, with France and the US set to decline further, while the prognosis is much more positive in emerging markets, especially in Brazil, Mexico, Russia, India and Poland.
Although still dwarfed by blends, single malts will continue to expand ahead of the wider category, enjoying all but ubiquitous growth.
For malts, the issue continues to be managing supply and demand while waiting for stocks to build. Meanwhile, blends face an ongoing challenge in mature markets to engage with younger consumers in particular.
About the IWSR
The IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer, cider and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts.
The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major multinational wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR's unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the 'why' behind the numbers.
just-drinks.com is the online news, insight and research portal for the global drinks industry. Our editorial team includes contributors from around the world, while our commentators comprise experts in their respective fields of beer, bottled water, soft drinks, spirits (both brown and white) and wine. Under the direction of managing editor Olly Wehring, we offer an impartial voice and are driven by our passion for the drinks industry.
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SOURCE just-drinks and The IWSR