BERLIN and LUXEMBOURG, July 20, 2015 /PRNewswire/ --
Yapital, the first European cross-channel payment solution, is partnering with German creative agency Scholz & Friends to start the first integrated campaign in the company´s history / First activities to start late summer.
Scholz & Friends is pleased to announce that they secured a new customer agreement with Otto Group owned Yapital. The team of brand, digital and PR experts from different parts of the Scholz & Friends Group, were able to convince Yapital of their digital know-how by proposing an orchestrated campaign that scored both on a strategic and creative level. For the first time since its creation in 2011, Yapital will start an integrated consumer campaign with a renewed look, aimed at enhancing consumer awareness of their mobile payment solution.
First activities are set to start as early as late summer of 2015. Scholz & Friends will develop a digital campaign in combination with content marketing measures.
Christina Tachezy, Head of Marketing at Yapital: "We are delighted to have found a partner in Scholz & Friends who has excellent strategic competency and experience in the creation of digital content and content marketing. We are now well positioned for the next promising step towards targeting consumers."
"Paying by smartphone is one of the 'next big things'. We are very happy to use our expertise in brand and finance communication for Yapital and to create a mobile lifestyle brand for them," said Klaus Dittko, Executive Board Member of Scholz & Friends Group and Managing Director of Scholz & Friends Agenda.
Yapital is the first European cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.
Payments with Yapital are transferred in real-time, leading to process reliability and a reduction in administrative costs for business partners. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.
Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.
About Scholz & Friends
The Scholz & Friends Group is one of the leading creative agency groups in the German-speaking region and, as an "orchestra of ideas", unites all communication instruments under one roof. Along with its German locations in Hamburg, Berlin und Düsseldorf, the network is represented in additional European markets and worldwide via WPP. Costumers of the agency include Deutsche Bahn, Opel, Siemens, Tchibo, Vodafone, and a variety of institutions and associations.
Yapital Financial AG
SOURCE Yapital Financial AG