LONDON, January 19, 2016 /PRNewswire/ --

The award-winning sports betting supplier's innovative new solutions will dazzle and delight delegates 

Award-winning supplier SBTech will take next month's ICE exhibition by storm after a record breaking 2015 in which their leading iGaming and betting platform pushed the boundaries of sports betting further than ever before.

SBTech's celebrated live betting platform won a second consecutive eGR Innovation in In-Play Betting award last year and will be featured at the firm's stand complete with new cutting-edge cash out and streaming functionality. The firm also has been awarded a coveted UK supplier licence and is primed for unprecedented success in 2016.

The revolutionary Chameleon360 iGaming platform will also be one of the stars of the show, alongside the company's new mobile gaming product SBTech Touch, and the best-in-class online sportsbook boasting live streaming, in-play, and cash out facilities.

SBTech CEO, Itai Zak, said: "We had a record breaking 2015 and are poised to continue pushing product innovation even further in the coming months. We've also ensured Chameleon360 has the very best casino content including Evolution's fantastic live dealer product.

"Among the many products on display, we are particularly excited about the advantages of our in-play betting product, live steaming, and the cash out functionality that SBTech Touch boasts."

SBTech Touch is a fully-customisable mobile betting product compatible with all iOS and Android devices thanks to its HTML5 and native apps, featuring a single sign-in and seamless wallet system that optimises customer journeys. Customers will relish the progressive live streaming and betting on 250,000 events a year, as well as the ability to change their betting strategy with the company's state-of-the-art Cashout feature which can act as a stop loss for potential losing bets.

Chameleon360 provides operators with complete control of multiple gaming products from more than 20 leading content providers among which: Microgmiang, Net Entertainment, Playtech, Evolution and more and verticals via a single console management system. It also includes an extensive payment gateway system that integrates the top payment methods across all jurisdictions, a sophisticated content management system, and powerful reporting and CRM tools for online, mobile, and retail brands.

SBTech will be exhibiting on stand S3-110, where they will be joined by five-time World Heavyweight Champion Evander Holyfield.

About SBTech 

Established in 2007, SBTech is a leading provider of interactive sport betting solutions and services to traditional and regulated markets. The complete offering includes innovative, dynamic and highly customised turnkey and fully-managed online, mobile, and offline solutions, which push the interactive betting industry into new frontiers. For more information about SBTech please visit http://www.sbtech.com/

SOURCE SBTech