LONDON, September 16, 2013 /PRNewswire/ --

Industry-leading and award-winning provider of turnkey sports betting solutions, SBTech has revealed its next generation of mobile and live betting products, bringing cutting edge new features and additional perks to an already impressive line-up for sports betting fans.

SBTech's enhanced new live betting platform brings users a more intuitive and easily navigable interface with new features and functions for a more enjoyable, engaging and streamlined live sports betting experience. In addition to now providing touch screen support, SBTech's live betting product has been specifically designed with betting shops in mind in order to support their continued penetration into the land-based market. The new live betting platform also benefits from an increased number of live sports betting opportunities and a wider variety of bet types and markets, particularly in the popular sports of Soccer, Tennis and US Sports.

SBTech has also further developed their industry-leading HTML5 mobile application, introducing a seamless premium mobile casino available to its punters through a single login using their sports balance, allowing them to play a selection of the industry's most popular casino games powered by Microgaming and other industry leading providers. The new mobile application also provides a sleeker and more flowing betting experience and an even wider variety of sports and bet types, with over 10,000 live betting matches allowing punters to have immediate and full access to bet on any sporting event.

UK bookmaker 10Bet will be the first to showcase SBTech's cutting edge new live betting and mobile products, which are expected to be a big hit with the operator's members, before being rolled out to the rest of SBTech's operators during the last quarter of the year.

"We are very excited to launch SBTech's next generation of live betting and mobile betting and casino applications. The team at SBTech did a great job and we've been very impressed by the constant product improvements and innovations that they demonstrate. Since we launched our mobile application earlier this year we've had great feedback from our punters. Mobile today accounts for a significant portion of our business and plays a major role in our strategy," says 10Bet Head of Player Affairs, Daniel Caswell.

"Everyone here at SBTech is excited to roll out the results of our hard work in the further development of our already impressive live betting and mobile products," commented SBTech CEO, Itai Zak. "With technology progressing so fast, we're determined to show our clients and their members that we can keep pace and maintain our position ahead of the pack and we're positive this next generation of products will do exactly that. We know our new seamless mobile casino gaming experience will be a popular addition to our mobile application, and the increased variety of sports betting events and markets together with the enhanced support of touch screens and terminals will really wow our clients."

About SBTech:
Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and highly customized suite of turnkey and fully managed online, mobile and offline solutions, which push the interactive betting industry into new frontiers.

http://www.sbtech.com

SOURCE SBTech