LONDON, December 9, 2014 /PRNewswire/ --

Award-winning supplier SBTech has announced a new partnership that will provide their innovative turnkey sports-betting solution to Cherry, which specializes in online casinos and lotteries.

The deal will allow Cherry's popular brands - CherryCasino.com, EuroSlots.com, SpilleAutomater.com, NorgesSpill.com and NordicSlots.com - to offer an industry-leading sportsbook tailored specifically for the Scandinavian, Nordic and European markets in which they have generated significant success.

The tailored sportsbook solution will include live betting on more than 18,000 monthly events, access to innovative new bet types such as the newly developed Fast Markets (allowing bettors to predict what will happen in the next 1 or 5 minutes of a live match, for fast betting and settling), and all across web, mobile and the latest tablet-specific platform, SBTech Touch.

This will enable Cherry to penetrate further into their markets, using their existing success to broaden their reach to include sports-betting enthusiasts. Costs are also kept low thanks to the professional risk management and trading services offered as part of SBTech's turnkey sports-betting solution.

Cherry Malta's Managing Director, Marius Andersen is thrilled at the new partnership. He said: "As a trusted public company we have conducted an intensive period of due diligence on different providers. SBTech have built a solid reputation in their field, positioning themselves at the forefront of the industry and consistently releasing new and innovative solutions to keep the punters happy. So they were an obvious choice for us as we look to increase our reach into our current markets and we're excited to see the results."

SBTech CEO, Itai Zak is equally pleased. He said: "We're delighted to have Cherry on board. They are hugely successful in online gaming in their markets and we're confident that we can lead them to even greater success with our innovative sports-betting solution."

About SBTech:
Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and highly customized suite of turnkey and fully managed online, mobile and offline solutions which push the interactive betting industry into new frontiers.

http://www.sbtech.com

About Cherry

Cherry is a Swedish gaming company established in 1963 specialized in online casinos and lotteries; (http://www.CherryCasino.com, http://www.EuroLotto.com,  http:// www.Euroslots.com,  http:// www.SpilleAutomater.com,  http:// www.NordicSlots.com,  http:// www.NorgesSpill.com and http://www.Klubblo.se) and games development ( http://www.Yggdrasil.com), through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. Cherry employs around 700 people and has more than 2 400 shareholders. The Company's B-shares are listed on AktieTorget. 

SOURCE SBTech